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Menomonee Falls

    Marketing Specialist - Menomonee Falls, United States - Institech

    Institech
    Institech Menomonee Falls, United States

    2 weeks ago

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    Description
    Job Description
    Successful and growing Distributor of products for the printing industry is looking to hire a Marketing Specialist to improve the impact of the company's customer focused activities and to assist in the overall marketing strategy of the company.

    Essential Duties of the Marketing Specialist:
    • Manage Website Functionality & Content including an extensive catalog of equipment and matching consumables.
    • Add new products and delete obsolete products on a regular basis
    • Promote our product line, created educational content, regular events, and conduct in-house and supplier promotions on our website and other appropriate digital platforms
    • Track website activity and key metrics and recommend action upgrades and enhancements to the website
    • Help manage the extensive library of whitepapers, use cases, and helpful tips and effectively use them to create content marketing on the website and on digital platforms
    • Improve CRM Management to help sales better target leads by vertical market
    • Monitor competitive websites and leading technology provider websites to ID trends and opportunities for upgrade to our digital marketing platform
    • Provide Tech Support/Service Model Enhanced Via Digital Communication both company websites
    • Maintain all hard copy and electronic customer files in an orderly manner ensuring confidentiality as well as accessibility of information
    • Be proactive with solutions and recommendations for enhanced customer service, increased market share and gaining new customers as well as retaining existing customers
    Requirements

    Qualifications of the Marketing Specialist
    • Technical education is required, minimum high school diploma / Bachelor's degree preferred
    • Must be proficient in HTML language and website construction. Graphics design experience is preferred
    • Knowledgeable in optimizing Google Search functions to drive traffic to website
    • Must have excellent communication and analytical skills. Effective verbal and writing skills required to ensure digital content is grammatically correct and to be able to communicate with co-workers' customers, suppliers, and providers.
    • Must be able to perform activities accurately in a timely manner with the ability to prioritize work, handle multiple tasks and assign priority to completion of tasks.
    • Must understand Company operations and capabilities as well as profit goals as these relate to marketing and sales growth.
    • Must be proficient with Microsoft Office software, spreadsheets, databases, and business software systems, i.e., Sage Peachtree Accounting and business software.
    • Must have valid driver's license, vehicle insurance and a vehicle in good working order for travel to work and make occasional trips to conferences and trade shows. Occasional overnight travel may occur. Mileage reimbursement and travel expenses are reimbursed promptly.
    Benefits

    Health

    Dental

    Holiday

    Vacation

    401K
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