Social Media Strategist - Philadelphia, United States - Talktooat

Description

Job Title: Social Media Strategist

Overview:

We are seeking a creative and analytical Social Media Strategist to join our dynamic team. The ideal candidate will be passionate about leveraging social media platforms to drive engagement, build brand awareness, and achieve business goals. As a Social Media Strategist, you will be responsible for developing and executing innovative social media strategies, managing multiple social media channels, and analyzing performance metrics to optimize campaigns.

Responsibilities:

1. Develop and implement comprehensive social media strategies to align with business objectives.
2. Create engaging content tailored to each platform, including written posts, graphics, videos, and other multimedia formats.
3. Manage social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
4. Collaborate with cross-functional teams to ensure alignment of social media initiatives with marketing, sales, and product strategies.
5. Cultivate and maintain relationships with influencers and industry professionals to amplify brand reach and engagement.
6. Monitor and analyze key performance indicators (KPIs) to track the effectiveness of social media campaigns and identify areas for improvement.
7. Generate insightful reports and recommendations based on data analysis to optimize future social media initiatives.
8. Stay up-to-date with social media best practices, algorithm changes, and emerging trends in digital marketing.

Qualifications:

1. In-depth knowledge of social media platforms, algorithms, and trends.
2. Strong written and verbal communication skills, with a keen eye for detail.
3. Creative thinker with the ability to develop innovative content ideas.
4. Proficiency in social media management tools and analytics platforms.
5. Excellent time management and organizational skills, with the ability to prioritize tasks effectively.
6. Experience with paid social advertising is a plus.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Flexible work hours
• Remote work options
• Professional development opportunities