- Lead and execute field marketing activities in residential areas, office buildings, and commercial districts to enhance brand visibility and drive new user registrations.
- Recruit, train, and manage part-time promotional teams; set daily tasks and monitor execution performance.
- Initiate and maintain partnerships with local student unions, community organizations, and businesses to expand brand influence (prior experience with student unions/business development preferred).
- Plan and execute offline marketing campaigns, aiming to increase Daily Active Users (DAU) and First Time Users (FTU), as well as improve second-order and repeat purchase rates.
- Adjust marketing strategies and field pitch scripts based on real-time user feedback to optimize performance and user experience.
- Manage local marketing resources, including adjusting in-app banner placements and promotions for maximum exposure.
- Build and maintain a local user database to enhance user relationships, improve loyalty, and foster word-of-mouth promotion.
- Operate and engage local user communities to improve activity and retention through customized user strategies.
- Coordinate with cross-functional teams to roll out marketing initiatives, aligned with regional business goals.
- Monitor local competitor trends and market dynamics, and provide actionable optimization suggestions.
- Experience in offline promotion, cross-industry collaboration, or student organization partnerships is highly preferred.
- Familiar with user growth, retention, and conversion metrics (DAU, FTU, repeat purchase, etc.).
- Strong team management, communication, and organizational skills; capable of independently managing a field team and executing campaigns.
- Sharp market awareness and adaptability; able to tailor local strategies dynamically.
- Outgoing, proactive personality with strong stress tolerance; able to work under pressure with high-intensity field tasks.
- Must be based in or near Philadelphia or Edison (base in any of the two is acceptable), with occasional travel to the other locations.
- A valid driver's license.
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Marketing Specialist- Mandarin Speaking - Edison - HungryPanda
Description
Marketing Specialist (Philadelphia & Edison)
Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide.
Job Responsibilities
User Community Operations & Activity Execution
Job Requirements
Pay: $45,000.00 - $60,000.00 per year
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