Social Media Manager - Chicago - TAG - The Aspen Group

Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Manager, Social Media & Content Strategist.

Position Overview

The Aspen Group (TAG) is looking for a Manager, Social Media & Content Strategist to play a key role in shaping how Aspen Dental shows up across social platforms –from ideation and content creation to managing analytics and performance.

This is an opportunity for a skilled social media manager (4+ years of experience) to step into a strategist role – owning content shoots, managing agency partners, coordinating with doctors and patients for storytelling and building a content flywheel that makes every piece of content modular and usable across social, web, email, paid media and more. You'll travel to content shoots, work closely with our COE on audience management, tailor our channel strategy, and ensure content works harder for us across every channel. This role is equal parts strategic thinker and hands-on doer.

Reporting into the Director of Social & Content Strategy, this person will support the execution of our social media and content vision, making sure Aspen Dental shows up with creativity, cultural relevance, and consistency across channels

Key Responsibilities

Content Creation & Execution

• Act as a creative strategist — ideating engaging, hard-hitting content while overseeing an agency, freelancers and internal shoots.
• Ensure content is adapted appropriately for each platform (TikTok, Instagram, Facebook, YouTube, etc.) with a balance of brand voice and cultural fluency.
• Own the planning and execution of content shoots, including coordination with doctors, patients, and cross-functional teams to capture authentic stories.
• Build and maintain a content flywheel that ensures every shoot produces modular assets designed to work across social, web, email, paid media and more.
• Develop and manage a social content calendar that aligns with broader campaigns, brand moments and always-on initiatives across paid and organic.
• Develop analytics dashboard to measure KPIs, trends and insights to report out to leadership.

Community Management

• Work closely with the Center of Excellence on proactive and reactive community engagement on responsive, authentic interactions with audiences.
• Gather and share insights from the community to help inform future content ideas and brand decisions.
• Ideate and help scale what the future of Aspen's Brand Ambassador program could look like on our channels.

Collaboration & Support

• Work closely with the Director of Social & Content Strategy to bring strategies to life through execution.
• Partner with creative, media, legal and brand teams to ensure content consistency, performance and maximize usage across the marketing ecosystem.
• Manage agency relationships, providing clear direction and feedback to ensure deliverables meet brand standards and strategic goals.
• Support campaign launches and always-on social initiatives.

Learning & Growth

• Experiment with new content formats, tools, and creator partnerships to keep our social presence fresh.
• Stay on top of cultural and platform trends to proactively recommend content opportunities.
• Develop management skills by managing agency partners, freelancers and in-house creative studio partners.

Requirements

• 4+ years of experience as a social media content creator or similar role in a consumer-facing brand.
• Strong portfolio of social content showcasing creativity, platform knowledge, and audience engagement.
• Hands-on experience managing social media platforms, agency partners and online communities.
• Early people leadership or mentoring experience preferred (interns, freelancers, or dotted-line reports).
• Strong organizational and project management skills with ability to juggle multiple priorities.
• Familiarity with analytics tools and ability to interpret performance data into actionable insights.
• Curiosity, adaptability, and a passion for digital culture and storytelling.
• Bachelor's degree

Annual Salary Range: $78,000-$100,000 plus annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.