General Manager - New York - LifeMD

    LifeMD
    LifeMD New York

    1 week ago

    Description

    LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model optimises the patient experience and improves outcomes across more than 200 health concerns.

    We are seeking an exceptional General Manager of Metabolic Health & Primary Care to lead and scale a $100M+ revenue, direct‑to‑consumer healthcare brand delivering longitudinal metabolic health, weight loss and virtual primary care services.

    This is a true end‑to‑end GM role with full accountability for P&L performance, operational execution, clinical quality and sustainable growth. The GM will oversee a complex, multi‑state clinical and operational footprint and will be responsible for driving profitability, retention and patient outcomes at scale.

    Key Responsibilities


    P&L and Business Performance

    • Own full P&L responsibility for a $100M+ business, including revenue growth, margin expansion, and operating leverage
    • Set and execute annual and multi‑year operating plans aligned with company strategy
    • Drive performance across LTV, retention, cohort quality, and contribution margin
    • Establish rigorous KPI frameworks, operating cadences and accountability mechanisms

    Growth, Retention & Revenue Operations

    • Lead the full DTC growth engine across acquisition, onboarding, engagement and long‑term retention
    • Partner with Marketing, Analytics and Product to optimise CAC efficiency, payback and scale
    • Oversee pricing, packaging and monetisation strategy across metabolic health and primary care offerings
    • Identify and scale new programmes, service lines and revenue opportunities

    Clinical Operations & Care Delivery

    • Oversee clinical operations in close partnership with Medical Leadership
    • Ensure consistent, high‑quality, evidence‑based care delivery across a national footprint
    • Balance clinical excellence, patient experience, scalability and cost‑efficiency
    • Maintain compliance with all state, federal and payer requirements

    Product & Patient Experience

    • Partner with Product and Engineering to set and execute roadmap priorities tied to business and clinical outcomes
    • Champion an integrated patient journey across metabolic health and primary care
    • Use outcomes data, patient feedback and operational insights to drive continuous improvement
    • Ensure strong clinical‑product‑ops alignment as the platform scales

    Leadership & Organizational Scale

    • Lead and develop a senior, cross‑functional leadership team across Operations, Clinical, Marketing, Product, CX and Analytics
    • Build organisational structure, processes and talent density appropriate for a $100M+ platform
    • Foster a culture of ownership, execution and high standards
    • Drive change management and organisational maturity as the business scales

    Strategic Partnership with CEO & Board

    • Serve as a core operating partner to the Founder & CEO
    • Translate strategy into executable operating plans and measurable outcomes
    • Present performance, risks and opportunities to the Board and executive leadership
    • Anticipate growth constraints and proactively address operational and clinical bottlenecks

    Basic Qualifications

    • 12+ years of senior operating experience in healthcare, health tech or complex consumer services
    • Direct ownership of a $100M+ P&L or equivalent business unit
    • Proven experience scaling subscription‑based, longitudinal or chronic care models
    • Strong command of healthcare unit economics, retention and cohort analytics
    • Demonstrated ability to lead large, cross‑functional organisations

    Preferred Qualifications

    • Experience in metabolic health, obesity medicine, chronic disease management or primary care
    • Background in telehealth, virtual care or multi‑state clinical operations
    • Track record of improving profitability, retention and patient outcomes at scale
    • Experience partnering closely with founders, Boards or PE/VC sponsors
    • True owner‑operator mindset with deep accountability for results
    • Highly analytical, data‑driven and execution‑focused
    • Strong clinical judgement balanced with commercial pragmatism
    • Clear, decisive leader who scales people, systems and culture
    • Comfortable operating in regulated, high‑growth environments

    Benefits

    • Health Care Plan (Medical, Dental & Vision)
    • Retirement Plan (401k, Roth 401k)
    • Life Insurance (Basic, Voluntary & AD&D)
    • Flexible PTO Policy
    • Paid Holidays
    • Short Term & Long Term Disability
    • Training & Development

    Referrals increase your chances of interviewing at LifeMD by 2x.


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