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    Email Marketing Specialist - Milford, United States - Funded

    Funded
    Funded Milford, United States

    3 weeks ago

    Default job background
    Description
    About VKTRY


    VKTRY Gear , the global leader in sports performance insoles, sets itself apart by using aerospace-grade carbon fiber to craft its signature 'VKs.' These insoles enhance athletic performance by boosting speed and jumping ability and reducing the risk of injury.

    Trusted by elite athletes in over 300 professional and college sports teams, VKTRY Gear's primary focus is on the vast high school and casual athlete market, which comprises more than 65 million people in the United States alone.

    As a rapidly growing direct-to-consumer e-commerce business, VKTRY seeks a strategic and creative

    Email Marketing Specialist

    to analyze data, collaborate on content creation, and primarily communicate email marketing trends across internal teams.

    About the position

    As the Email Marketing Specialist, you will play a crucial role in VKTRY Gear's growth. Reporting to the Director of Customer Experience and working closely with key team members. You will be responsible for email performance analytics and hindsight. Your strategic input will help the team build a calendar of campaigns and flows across customer segments.

    Success in this role is defined by the growth of the email customer base, productivity, and revenue attributed to email.

    Qualifications

    Analyze relevant KPIs to create monthly/quarterly action plans

    Collaborate with team members to co-create campaigns relevant to customer segments

    Provide copy and design for customer emails

    Test and update email flows to ensure consistent messaging and optimize productivity

    Ownership of SMS communication

    Experience

    2-4 years experience in email marketing

    Possess a strong understanding of Email Marketing software (Klayvio)

    Ability to analyze data/information to gain insight for go-forward strategies

    Experience as an athlete or in the fitness/health industry is a plus

    Experience with a DTC/Shopify business is a plus

    Compensation and Perks

    Salary Range:
    $60,000 - $70,000 plus 20% annual bonus when targets are achieved

    Hybrid schedule, expected to be in office three days/week (Milford, CT)

    Health Benefits

    Two weeks of vacation

    #li-hybrid

    #J-18808-Ljbffr
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