Director of Marketing - Ann Arbor - Sweetwaters Coffee & Tea

    Sweetwaters Coffee & Tea
    Sweetwaters Coffee & Tea Ann Arbor

    1 week ago

    Description

    Benefits:

    401(k) matching

    Dental insurance

    Employee discounts

    Health insurance

    Paid time off

    Vision insurance

    About Sweetwaters Coffee & Tea

    Our mission in every Sweetwaters is to Make Our Guest's DayTM. How do we do this? We have a company culture and team of people that love what they do every day Sweetwaters Coffee and Tea is based in Ann Arbor, Michigan and was founded over 32 years ago with a commitment to unique, globally inspired, real ingredient focused beverages delivering exceptional guest experiences, and providing a community feel within each cafe.

    Our team is dedicated to providing our franchisees with the tools and support needed to thrive in the competitive coffee industry. We are a strong brand and dynamic, minority owned, women-led company with 38 locations in 12 states and we continue to develop new locations.

    Join us and contribute to a company that is based on fun, innovation, and camaraderie. Our franchisees are integral to our growth and as the Director of Marketing you will craft and implement strategies to increase franchise profitability and development. Your contributions will help grow our emerging national brand into a powerhouse competitor in the coffee & tea space.

    Check out more here: Love Your Day The Wei & Jay Show: St. Matcha Day

    POSITION OVERVIEW

    As the Director of Marketing, you will lead the development and execution of innovative marketing strategies that drive brand growth, increase sales, enhance customer engagement, and increase awareness. You will work closely with franchise owners, home office teams, and external partners to ensure cohesive messaging and a unified brand presence across all platforms.

    KEY RESPONSIBILITES

    Strategic Planning: Develop and implement comprehensive marketing strategies and plans to promote our coffee, tea and food products, ensuring alignment with overall business goals.

    Brand Management: Maintain and enhance brand identity through consistent messaging, visual standards, and customer experience across all franchise locations.

    Market Research: Conduct market analysis to identify trends, customer preferences, and competitive positioning. Utilize insights to inform marketing strategies nationally and locally.

    Digital Marketing: Oversee the development of digital marketing including social media, mobile/email marketing, advertising, SEO, and website management to enhance local and online presence and engagement.

    Promotional Campaigns: Design and execute promotional campaigns, seasonal offerings, loyalty and local store programs that drive customer acquisition and retention.

    Collaboration: Work closely with franchisees to support local marketing efforts and ensure alignment with national strategies. Provide local store marketing initiatives, programs, training and resources to enhance their marketing capabilities.

    Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.

    Analytics and Reporting: Monitor and analyze marketing performance metrics, adjusting strategies as needed based on data insights and feedback.

    Team Leadership: Lead and mentor the marketing team, agencies and contractors fostering a collaborative environment that encourages creativity and professional growth

    QUALIFICATIONS

    Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

    Experience: 12+ years of marketing and brand management, with a focus on franchise marketing and local market development.

    Franchise experience in food and/or beverage is preferred.

    Proven track record in strategic planning and execution.

    Skills:

    Strong leadership and team management abilities.

    Excellent written and verbal communication skills.

    Proficiency in digital marketing tools and analytics.

    Creative problem-solving and negotiation skills and ability to think strategically.

    Healthy on-going collaboration with operations & internal teams for implementation and increased sales performance

    High level of emotional intelligence

    Familiarity with coffee and tea market trends is a plus.

    Expertise in:

    Developing marketing strategy and implementation which increase sales and guest retention

    Digital platforms used for advertising (META, Google etc.) & Point of Sale systems (Toast, Square, Clover etc.)

    Food industry trends and forecasting and quickly translating this information into actionable plans

    BENEFITS

    Competitive salary and performance-based bonus.

    Health insurance.

    Retirement plan with company match.

    Paid time off and holidays.

    Employee discounts.

    Submission for consideration:

    Cover letter detailing relevant experience, vision for the role, desired salary, available start date, your resume, and LinkedIn profile.

    We are an Equal Opportunity Employer. Applicants for all job openings are welcome and will be considered without regard to race, gender, age, national origin, color, religion, disability, sexual orientation, military status, or any other basis protected by applicable federal, state, or local laws.


  • Work in company

    Marketing Director

    Only for registered members

    Busch's Fresh Food Market is seeking a Director of Marketing to lead brand strategy, integrated marketing communications, and consumer insights to drive guest loyalty, acquisition and revenue growth. · ...

    Ann Arbor $90,000 - $135,000 (USD)

    1 month ago

  • Work in company

    Director of Product Marketing

    Only for registered members

    A U.S.-based advanced materials manufacturer seeks a Director of Product Marketing in the greater Ann Arbor area. · ...

    Ann Arbor

    1 month ago

  • Work in company

    Director of Product Marketing

    Only for registered members

    A high-growth building technology company is seeking a Director of Product Marketing to lead channel-driven demand generation sales enablement and product positioning across multiple commercial channels. · ...

    Ann Arbor, MI

    1 month ago

  • Work in company

    Director of Product Marketing

    Only for registered members

    A high-growth building technology company is seeking a Director of Product Marketing to lead channel-driven demand generation, sales enablement, and product positioning. · Own channel-led demand generation and sales enablement strategy with measurable revenue accountability · Dev ...

    Ann Arbor

    1 month ago

  • Work in company

    Executive Director of Marketing

    Only for registered members

    The Executive Director of Marketing leads the execution of integrated data-driven marketing strategies that support the College's goals for enrollment growth revenue generation and community impact. · This is an in-person position with one remote workday per week after one month ...

    Ann Arbor

    2 weeks ago

  • Work in company

    Director of Product Marketing 4RRV474V

    Only for registered members

    We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, · toll manufacturers, and OEMs.Create best-in-class sales enablement assetsLead product marketing programs and co-marketi ...

    Ann Arbor, MI

    1 month ago

  • Work in company

    Director of Product Marketing 4RRV474V

    Only for registered members

    We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. · Build, lead, and expand our channel partner ecosystem. · Identify, evaluate, and qualify ...

    Ann Arbor

    1 month ago

  • Work in company

    Director, Marketing for SafeSend and SurePrep

    Only for registered members

    This high-impact leadership role requires a strategic builder who can own the entire growth engine, · from identifying high-potential markets and channels to designing and executing multi-channel campaigns, · digital activities, events, · and integrated marketing programs.Must be ...

    Ann Arbor, MI

    5 days ago

  • Work in company

    Director, Marketing for SafeSend and SurePrep

    Only for registered members

    This high-impact leadership role requires a strategic builder who can own the entire growth engine, · from identifying high-potential markets and channels to designing and executing multi-channel campaigns, · digital activities, events, and integrated marketing programs.Fully end ...

    Ann Arbor, MI

    1 month ago

  • Work in company

    Digital Marketing Director

    Only for registered members

    The Digital Marketing Director is responsible for creating, curating and executing original professional content. Combining social strategy photography videography and content management to grow brand visibility engagement across all platforms. · ...

    Ann Arbor, MI

    1 month ago

  • Work in company

    Director of Product Marketing - Building Materials 4RRV474V

    Only for registered members

    We are seeking a Director of Product Marketing / Building Materials to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. · ...

    Ann Arbor, MI

    1 month ago

  • Work in company

    Director of Product Marketing

    LuxWall, Inc.

    LuxWall aims to redefine building performance globally through its innovative Transparent Insulation products and solutions. · Job Overview · This Director of Product Marketing role sits at the intersection of marketing, product, and channel execution. · The successful candidate ...

    Ypsilanti

    2 days ago

  • Work in company

    Director of Product Marketing - Building Materials 4RRV474V

    Only for registered members

    We are seeking a Director of Product Marketing / Building Materials to lead our client's channel marketing strategy and scale their partner ecosystem. · Build, lead, and expand our channel partner ecosystem · Create best-in-class sales enablement assets · Own end-to-end GTM strat ...

    Ann Arbor

    1 month ago

  • Work in company

    Director of Product Marketing

    Only for registered members

    We are seeking a Director of Product Marketing to lead our clients channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. · Build and expand the channel partner ecosystem. · ...

    Ypsilanti, Michigan, United States

    1 week ago

  • Work in company

    Director of Product Marketing

    Only for registered members

    LuxWall is seeking Director of Product Marketing to own channel-led demand generation and sales enablement strategy in partnership with the VP of Channel Development. · ...

    Ypsilanti, MI

    1 month ago

  • Work in company

    Director of Marketing

    Only for registered members

    We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts.This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement. · ...

    Southfield

    3 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts in Southfield, Michigan. · This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement.As a k ...

    Southfield

    3 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    We're seeking a Marketing Director to lead compliant growth, brand strategy and demand generation in a highly regulated cannabis environment. · This role owns marketing strategy and execution across digital store e-commerce and events with accountability for performance ROI and b ...

    West Bloomfield Township

    2 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    We are currently seeking a highly talented and accomplished Marketing Director to lead the overall marketing, communication and company strategy cycle for our organization. · The Marketing Director will be responsible for providing vision, leadership, and execution of the Pratt M ...

    New Hudson

    3 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    We are currently seeking a highly talented and accomplished Marketing Director to lead the overall marketing, communication and company strategy cycle for our organization.The Director will lead the building and maintenance of the Pratt Miller brand and Business Unit identities t ...

    New Hudson $136,800 - $253,200 (USD)

    1 month ago

  • Work in company

    Director, Marketing

    Only for registered members

    The Director of Marketing is a strategic and hands-on leader responsible for driving brand awareness, patient acquisition through existing and new channels, and supporting patient retention across a 230+ location dental support organization. · This role oversees the development a ...

    Southfield

    1 month ago

Jobs
>
Director of marketing
>
Jobs for Director of marketing in Ann Arbor