Director, Marketing - San Francisco - MERU

Description

Director, Marketing & Business Development

2 days ago Be among the first 25 applicants

Meet The Company

We are MERU—a values-driven, impact-oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle‑market companies ($50M‑$2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law firms. We bring deep turnaround experience, a group of veteran operators, and an incentive‑aligned approach to any situation. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has seen rapid growth in the eight-plus years since its founding.

The MERU Way & Valuing Our Team

We're Partners, not consultants. When you join MERU, you will help our clients solve their most pressing problems, supported by a team of people who will challenge you, support you, and inspire you.

In order to be Partners, we don't silo people into just one functional area of the business, instead advancing our team's capabilities by providing training for every service that MERU offers. Additionally, we don't just focus on technical skills but also leadership style and soft skills, so MERU team members not only know what it means to manage a client engagement but to lead a team to success. In training team members to be well‑rounded individuals, we can deliver an overall higher impact to clients, allowing the ability to gain experience in diligence, turnarounds, interim management, data science, and more.

To aid this career advancement and development, MERU provides an internal Coach to each team member to guide and maintain their professional development plan goals. Unlike most firms, we actually focus on the achievement of those goals for each individual team member, providing opportunities that would not usually be offered.

Finally, MERU values personal time, only traveling when necessary in order to celebrate and respect your personal life. We believe that by encouraging and mandating balance, it will lead to happier and longer‑tenured team members.

When you come to MERU, you come to further your career and maintain your entrepreneurial spirit, never losing sight of the desire to provide meaningful impact, solutions, and value to clients. Learn more about our colleagues' core characteristics and culture at

Director, Marketing & Business Development Job Responsibilities

• Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
• Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C‑suite audiences
• Ensure consistency and excellence across all channels, from digital to events to client touchpoints
• Identify growth opportunities in target markets, industry sectors and with the firm's key relationships
• Ensure brand consistency across all channels, materials, and communications
• Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
• Develop CRM, pipeline, and market intelligence practices that support firm‑wide growth
• Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
• Collaborate with firm professionals on client targeting, cross‑selling, and relationship management initiatives
• Support proposal development, pitch materials, and client presentations
• Oversee creation of high‑impact content (articles, case studies, newsletters, events) tailored to target audiences
• Guide digital presence and implement the firm's digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
• Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
• Lead firm‑wide campaigns, initiatives, and events to increase visibility and client engagement

Director, Marketing & Business Development Job Qualifications

• 10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services (consulting, investment banking, law, private equity, wealth management, executive search, or adjacent fields)
• Proven track record in high‑touch, trust‑based, low‑volume sales/relationship environments
• Strong strategic thinking skills with hands‑on execution ability
• Excellent writing, communication, and presentation skills
• Familiarity with CRM systems, marketing automation, and digital campaign tools
• Skilled at managing multiple stakeholders and priorities in a fast‑moving environment
• Success at managing and mentoring junior team members or external resources as needed
• Ability to work closely with partners, service line leaders, and cross‑functional teams to align marketing and business development municiu
• Willingness to work full‑time in MERU's Atlanta (preferred) or New York City offices, with <25% travel
• Authorization to work in the United States
• Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
• Background working with senior decision‑makers (CFOs, investors, boards)
• Comfort with Salesforce, Pardot, Marketo, or similar platforms
• Event design and execution experience (from executive roundtables to large conferences)
• A genuine interest in professional services and growth strategy

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing and Sales
• Business Consulting and Services

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