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Advertising Manager - Charlotte, United States - Hendrick Automotive Group
Description
Summary:
The Jr. Advertising Manager is responsible for supporting the Senior Advertising Management team in the execution of day-to-day advertising strategies. The objective of the SAM Team is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers. It is also the responsibility of the Jr. Advertising Manager to develop a strong understanding of website platforms, reporting disciplines, advertising partners, and support resources used in building and executing marketing strategies across the group, as well as develop a high level understanding of dealership operations.
Responsibilities
Essential Duties and Responsibilities include the following. Other duties can be assigned.
This role is a teammate in the Hendrick Automotive Group Marketing Department and supports the SAM Team daily.
Works alongside SAMs with Hendrick Automotive Group Marketing team, and store leadership to understand the goals and business needs for all assigned dealerships.
Assist with compiling weekly operational reporting and communicating out to the Operational Marketing Team
Assist with reporting of marketing budgets from an enterprise level and compiling budget reports for the Marketing Leadership Team
Advertising mediums that are currently leveraged, which this role may be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.
In addition to understanding website best practices, this role may responsible for occasionally reviewing website performance, merchandising, UX, and overall functionality, as needed, in collaboration with Internal Website Support teammates
Responsible for learning compliance to OEM standard and Hendrick Automotive Group brand standards
Responsible for learning OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.
Responsible for learning basics of dealerships operations
On special occasions, there are nonrecurring/one-off projects. If asked, this role will assist the project manager for these, including coordinating presentations, disseminating information, and organizing events.
Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
Team Player Team Atmosphere
Willingness to collaborate with teammates to share best practices and performance data
Be a problem solver and demonstrate a willingness to help teammates find solutions
Foster strong relationships with key dealership and corporate personnel
Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data-driven results
Qualifications
Education/Experience:
Bachelors in marketing or Business Management/ Administration preferred. 1-3 Years of Advertising, Digital Marketing, or Related Experience. Proven track record in Automotive/Digital Marketing is a plus. Knowledge of other programs including Google Analytics, Excel, Microsoft Outlook, Word, and PowerPoint.
Verbal and Writing Ability:
Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals.
Math Ability:
Ability to add, subtract, multiply, and divide. The ability to research, analyze, and matrix different business and demographic data types.
Physical Demands:
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. Regular and predictable attendance is required.
Certificates and Licenses: Valid Driver's License
Environment Demands:
Duties are performed primarily in the office, but frequent travel to dealership locations is required.
This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company We are an Equal Opportunity Employer
