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    Consumer Insights Specialist - Dallas, United States - Infovision

    Infovision
    Infovision Dallas, United States

    4 weeks ago

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    Description

    Consumer Insight and Digital Engagement Leader

    Location: Dallas, TX

    Exp: 10+Years

    Duration: Long Term

    Role Overview:

    • A pivotal member of the customer experience team within a retail telecom company, merging expertise in Customer Experience and Consumer Psychology.
    • Focuses on leveraging consumer psychology and customer interaction data to enhance digital-human engagement strategies.
    • Requires a blend of consumer psychology (50%) and business acumen (50%).

    Key Responsibilities:

    • Analyze customer interaction data and psychological research to understand consumer behavior and identify trends.
    • Lead the design and implementation of personalized human-digital engagement strategies based on psychological insights.
    • Facilitate cross-functional brainstorming sessions with teams across the company to develop innovative solutions that meet customer expectations.
    • Develop and monitor metrics for the effectiveness of digital engagement strategies, adjusting based on data insights.
    • Advocate for the customer by integrating consumer psychology insights into company strategies.

    Required Skills and Experience:

    • Extensive experience in customer experience roles within the retail telecom industry or related fields and a solid background in consumer psychology.
    • Strong analytical and data interpretation skills, capable of deriving actionable insights.
    • Exceptional communication and collaboration skills, effective across various departments.
    • Deep understanding of customer behavior and expectations in the telecom sector, proficient in CRM tools and digital engagement platforms.

    Preferred Qualifications:

    • Experience with digital transformation projects or digital engagement technologies.
    • Proven track record of implementing successful customer experience improvements, evidenced by increased customer satisfaction.
    • Bachelors or higher degree in Marketing, Business Administration, Communications, Psychology (focus on consumer behavior), or related field.
    • Certifications in Customer Experience Management (CXM), consumer psychology, or similar fields.
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