Director of Product Marketing - New York - Cardlytics

    Cardlytics
    Cardlytics New York

    1 week ago

    Description

    Join Cardlytics, a leading purchase intelligence and incentives platform, as we enrich commerce for our clients and users. At Cardlytics, we prioritize our people, customers, and partnerships, enabling businesses to attract, understand, and incentivize consumers through innovative digital channels.

    We are seeking a passionate and experienced Director of Product Marketing to drive our product and growth marketing strategies. You will play a pivotal role in collaborating cross-functionally, simplifying complex concepts, and translating them into compelling messaging that resonates with both internal teams and external partners. Your in-depth knowledge of the ever-evolving advertising landscape will help position our products effectively in the market.

    Your Responsibilities:

    • Collaborate with sales, operations, and product teams to develop and execute effective product and growth marketing strategies.
    • Create go-to-market strategies, product positioning, and promotional materials for our Core Cardlytics Demand and Supply Platforms.
    • Understand the ad tech landscape and leverage Cardlytics' strengths to guide product development and market introduction.
    • Contribute to the product development cycle by providing valuable insights from both internal and external stakeholders.
    • Act as a product ambassador, crafting and delivering communications to engage internal teams and external audiences.
    • Formulate comprehensive Growth and Field Marketing Plans aligned with quarterly and annual sales objectives.
    • Collaborate with Corporate Communications to ensure consistent messaging across Paid Media, PR, and Investor Relations.

    You Bring:

    • A results-oriented approach, effectively balancing immediate deliverables with long-term vision.
    • Cross-functional leadership experience, partnering with product and sales teams to successfully launch products.
    • A data-driven mindset, using industry insights and feedback to enhance product offerings.
    • Expertise in product marketing, with a track record of successfully launching both small and large-scale advertising products.
    • Strong communication skills and a proactive, solution-focused attitude.

    Your Qualifications:

    • A minimum of 8 years of product marketing experience.
    • A proven history of developing and executing go-to-market strategies for advertising products.
    • Experience presenting to senior management and external stakeholders, serving as a key representative for product launches.
    • A strong customer-focused approach, utilizing research, feedback, and usability studies to guide product direction.

    At Cardlytics, our work environment utilizes macOS and Google Workspace (Docs, Sheets, Slides). Familiarity with these platforms is crucial. We are committed to our shared values, which drive our actions:

    • Customer and partner first
    • Act with urgency and focus
    • Integrity with our partners and data
    • Accountability even when challenged
    • Empowerment over hierarchy
    • Growth over comfort

    The annual US base salary for this role is between $215,000 and $245,000, depending on experience and skills. In addition, we offer:

    • Flexible paid time off plus company holidays
    • Health insurance (medical, dental, and vision) starting on your first day
    • 401(k) retirement plan with company match and student loan repayment option
    • Employee Stock Purchase Plan
    • Educational assistance for continuing education
    • Lifestyle Spending Account for wellness (e.g., gym memberships, home down payments, art classes)
    • Complimentary Calm app subscriptions for mental health and well-being

    At Cardlytics, we value diversity, equity, and inclusion, and we believe that each unique perspective enhances our work. If you are eager to join our dynamic team and help us scale our best-in-class advertising platform, we would love to hear from you. If you need accommodations during the recruitment process due to a disability, please inform your recruiter.

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