Director of Marketing - San Francisco, United States - Pomelo

Description

Your RoleThe Director of Marketing at Pomelo will lead our marketing function and work to accelerate our growth, focusing primarily on the acquisition of new users in a social and community-first marketing model, with responsibility across the full stack of marketing: performance & media, brand & product, content & community, lifecycle & growth.

We are looking for an experienced leader who is as passionate about performance as they are about creativity, who understands that the pathway to growth will come from a combination of sound business logic with creative thinking.

We are looking for a consumer marketer who is happy as both a player and a coach, who wants to be in the data, and also in the comments on a daily basis.

They will be responsible for building the marketing function as we grow, partnering closely across product, support and engineering functions, comfortable being a central player, collaborative in nature, doing whatever it takes to help Pomelo grow.

Required Qualifications8-10 years of marketing experience, with a mix of functional roles (product marketing, social media, brand, media, growth, agency)5 years of management and hiring experienceProven track record of using data analytics to drive marketing strategies and decision-makingDeep understanding of customer needs, preferences, and behaviorsAbility to think strategically and provide leadership in developing marketing plans and strategiesExperience working with cross-functional teams to integrate marketing efforts with overall business objectivesPassion for excellence in marketing execution and brand representationNice to HavesFintech, consumer finance, or banking a plus but not requiredLanguage or cultural experience with Filipino, LatinX or other immigrant communities.