Senior Product Marketing Manager - Atlanta - Manhattan Associates

    Manhattan Associates
    Manhattan Associates Atlanta

    1 day ago

    Description
    We create possibilities that move life and commerce forward
    Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you've come to the right place.
    At Manhattan, we power the world's most innovative supply chains and omnichannel commerce solutions. Our cloud-native Manhattan Active Platform redefines enterprise software with continuous innovation, elastic scalability, and a 100% microservices architecture. From distribution and transportation to order management and retail execution, our unified SaaS solutions enable the world's leading brands to adapt, optimize, and outperform.
    We are seeking a visionary Senior Product Marketing Manager to drive the messaging, positioning, and go-to-market strategy for Manhattan Active Platform, the technology foundation behind every Manhattan Active solution, and our cutting-edge developer and AI innovation environments: Manhattan ProActive and Manhattan Agent Foundry .
    The Senior Product Marketing Manager is an integral part of our marketing team. The successful candidate will grasp and translate technical capabilities into business benefits, develop compelling narratives that communicate how Manhattan's unified, continuously innovating technology platform enables agility, extensibility, and AI intelligence across the supply chain and commerce landscape.
    Duties and Responsibilities :
    Product Positioning & Messaging
    • Evolve the core messaging for Manhattan Active Platform, emphasizing its differentiated architecture, openness and continuous innovation.
    • Craft differentiated positioning for platform tools, showcasing how developers and customers can extend, integrate, and innovate with Manhattan's technology.
    • Translate complex technical concepts into clear, value-based stories that resonate with executives, business leaders, and technical audiences.
    Go-to-Market Leadership
    • Partner with Product Management and Programs to define launch plans for new platform capabilities and developer tools.
    • Build go-to-market strategies that amplify platform differentiation across industries and verticals.
    • Develop enablement materials for Sales, Customer Success, and Partners that include messaging frameworks, pitch decks, FAQs, and value calculators.
    Thought Leadership & Content Development
    • Create authoritative content that highlights Manhattan's leadership in cloud-native architecture, composability and AI-driven automation.
    • Partner with corporate communications and digital marketing to develop blogs, white papers, webinars, and keynote materials.
    • Act as a subject matter expert and spokesperson in internal briefings, analyst relations, and customer-facing events.
    Cross-Functional Collaboration
    • Collaborate closely with Partner and Sales teams to ensure unified messaging across the Manhattan portfolio.
    • Partner with R&D, Professional Services and Customer Services to amplify Manhattan ProActive and Agent Foundry adoption through campaigns, developer stories, and showcase demos.
    • Support analyst relations and press briefings with strong, data-driven narratives about Manhattan's technology leadership.
    Client Relationship Skills
    • Interacts internally and externally with executive level management.
    • Influences decision makers internally and externally
    Scope of Impact/Degree of Independence
    • Assists leadership to build strong relationships between product and marketing teams and contributes in defining organizational goals and strategic plans.
    • Partners well with sales and other members of the marketing team.
    • Contributes actively to the success of a functional area.
    Problem Complexity/Decision Making Authority
    • Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
    • Contributes as an active team member to assist development of strategy and direction for functional area.
    • Client Relationship Skills
    • Interacts internally and externally with executive level management.
    • Influences decision makers internally and externally.
    REQUIREMENTS:
    • 7+ years of B2B or SaaS product marketing experience,
      with at least 3 years on cloud platform, developer, or technology marketing.
    • Deep understanding of cloud-native architectures, APIs, microservices, and modern enterprise technology stacks.
    • Innovative thinker, with a track record for translating strategic thinking into action plans and output.
    • Exceptional written, oral, and executive presentation skills.
    • Proven success managing cross-functional go-to-market initiatives from strategy through execution.
    • Experience supporting enterprise software sales teams with positioning, competitive intelligence, and enablement assets.
    • Qualifications:
      • Background in supply chain, retail, or commerce technology industries.
      • Experience marketing to technical audiences (developers, architects, CTOs).
      • Bachelor's degree in Marketing, Business, or Computer Science; MBA or advanced technical degree preferred.
      • Familiarity with AI platforms, integration ecosystems, or developer communities a plus.
      #LI-GW1
      Committed to diversity and inclusion
      At Manhattan, it's about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members' backgrounds, experiences and perspectives add to us as a whole and make us unique.

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