VP, Commercial Strategy - New York - Wheels Up

Description

Overview

At Wheels Up, we're proud to be a global leader in on-demand private aviation. As one of the largest companies in the industry and a strategic partner of Delta Air Lines – we are committed to making private air travel safe, reliable, and enjoyable. With a diverse fleet of owned aircraft plus a global network of trusted charter operators, we offer our customers access to the right aircraft for their needs and the ability to fly on their terms.

And it doesn't stop at private flights. Wheels Up also provides freight services, safety and security solutions, and managed services to individuals, businesses, government agencies, and more. Regardless of how, when or where you want to fly, our mission is simple; deliver a premium, personalized aviation experience for every customer.

Role Overview: What You'll Be Doing

The Vice President, Commercial Strategy & Partnerships is a senior strategic leader responsible for driving Wheels Up's commercial growth agenda. The role spans commercial strategy, market and customer insight, cross‑functional execution, partnership development, inorganic growth, and executive‑level storytelling.

This leader will identify high‑impact growth opportunities, shape enterprise‑level initiatives, and align the organization around the priorities that expand market share, strengthen loyalty, and enhance long‑term competitiveness. The ideal candidate is a commercially minded strategist who excels at solving ambiguous problems, influencing at the highest levels, and converting strategy into visible business outcomes.

We are open for this individual to work at either of our offices in New York City or Chamblee, GA.

Responsibilities

• You will own major cross‑commercial initiatives that define and advance Wheels Up's growth trajectory.

Strategic Opportunity Leadership

• Lead complex, high‑priority commercial initiatives from concept through execution.
• Define opportunity statements, structure strategic alternatives, and guide cross‑functional teams to recommended paths.
• Build business scenarios and outcome models that drive data‑backed decision‑making.
• Identify opportunities for market share expansion, revenue growth, customer loyalty improvements, and operational efficiency.

Market, Customer & Competitive Insight

• Develop deep understanding of private aviation dynamics and competitor positioning.
• Embed customer insights into strategy by maintaining strong relationships with Sales, Service, and CX teams.
• Translate benchmarking and market intelligence into actionable implications for growth and innovation.
• Lead segmentation work to identify the highest‑value and highest‑potential customer segments.
• Determine purchasing drivers, loyalty motivations, and segment‑specific opportunities.
• Ensure GTM plans across Marketing, Sales, Loyalty, and CX fully align with strategic priorities.

Performance Measurement & Analytics

• Define and track KPIs tied to growth, retention, segment performance, partnership returns, and campaign effectiveness.
• Partner with Finance to align budgets and forecasts with true market opportunity.
• Lead commercial performance reporting for the CGO, CEO, and Board.
• Identify new product, pricing, and commercial model opportunities that strengthen the company's competitive position.
• Lead cross‑functional initiatives that convert strategic opportunities into measurable business results.
• Partner with the CGO on emerging revenue streams and long‑horizon growth pathways.

Executive Communication & Influence

• You will be the strategic storyteller and alignment leader across the commercial organization.
• Create compelling narratives that articulate commercial strategy, performance, and future direction to the Board and senior leadership.
• Lead development of executive‑ready materials including strategy documents, growth roadmaps, operational plans, and performance reviews.
• Translate the CGO's strategic vision into clear operating plans, priorities, and expectations.
• Support quarterly and annual planning cycles, including objective‑setting, KPI development, and performance reviews.
• Ensure clarity and alignment across all commercial and cross‑functional teams.

Partnerships, Inorganic Growth & Lead Generation

• You will build the external relationships that accelerate growth, expand customer access, and deepen Wheels Up's market presence.

Inorganic Growth & Strategic Alliances

• Partner with the CGO to evaluate and execute acquisitions, joint ventures, and strategic alliances.
• Develop financial models and business cases to assess investment opportunities.

Growth‑Accelerating Partnerships

• Identify and negotiate partnerships that extend reach, enhance offerings, or unlock new revenue channels.
• Build and grow UHNW lead‑generating relationships (e.g., private banks, wealth advisors, luxury brands, family offices, elite events).
• Ensure partnerships reinforce the Wheels Up brand and deliver measurable, sustained growth impact.

Qualifications

What You Bring to the Table: Education & Certification Requirements

We're looking for someone who has a unique mix of experience, skills, and passion for what we do:

• 10-15+ years of experience in commercial strategy, partnerships, or corporate development, ideally within aviation, consulting, or other premium consumer sectors.
• Proven success translating market and customer insights into growth strategy and execution.
• Demonstrated ability to collaborate across Sales, Marketing, Finance, and Operations to achieve revenue and market share goals.
• Strong analytical, strategic planning, and communication skills.

The Extras We Value (Preferred Requirements)

While not mandatory, here are some additional things that would make you stand out:

• Executive presence and ability to present to senior leadership and Board audiences.
• Strategic and data-driven thinker who connects insights to action.
• Highly collaborative with a bias for partnership, not silos.
• Comfortable operating in a fast-paced, evolving environment.
• Balances creativity with financial discipline and operational execution.
• Inspires trust through credibility, clarity, and accountability.

What We Offer

Salary Range & Benefits

At Wheels Up, we believe in fair compensation based on experience, skills, and qualifications. The salary for this role ranges from $250,000 - $295,000, depending on a variety of factors. We don't typically start individuals at the top of the salary range; your place within the range is based on what you bring to the table. Additionally, you may be eligible for a discretionary annual incentive program, which rewards individual and organizational performance.

We also offer a range of benefits designed to support your well‑being and personal life, including:

• Tuition Reimbursement
• Competitive 401(k)
• Comprehensive Medical, Dental, and Vision Insurance
• Complimentary access to mental health and wellness counseling through Spring Health
• Financial planning assistance
• A variety of additional programs and services in support of your total well‑being

Everyone is welcome here

Each of us is unique, and that's what makes us amazing. We believe there's power in bringing people with different backgrounds, points of view and life experiences together. So, bring yourself and your best ideas.

Wheels Up is committed to a policy of equal employment opportunity for applicants and employees. It is our policy to apply recruiting, hiring, training, promotion, compensation and professional development practices and make all other employment decisions without regard to actual or perceived race, color, religion, sex, national origin, age, disability, pregnancy status, genetic information, or any other characteristic protected by federal, state or local laws, regulations or ordinances.

Because when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

Need Accommodations?

If you have a disability or are a disabled veteran and need assistance with applying, please reach out to us at Simply include "Accommodation Request" in the subject line so we can quickly address your needs.

We look forward to learning more about you and how you can contribute to the Wheels Up journey