Marketing Manager - Denver - confidential

    confidential
    confidential Denver

    4 hours ago

    $80,000 - $140,000 (USD) per year * Construction / Facilities
    Description

    Marketing Manager

    Position Overview

    We are seeking an experienced and results-driven Marketing Manager to lead and execute strategic marketing initiatives for our growing construction company. This role is responsible for driving qualified lead generation, overseeing brand positioning, managing website performance and navigation, producing compelling content, and developing high-impact presentations that support business development efforts.

    The ideal candidate has a strong background in construction or a related industry and understands how to market services to commercial and/or residential clients.

    Key Responsibilities

    Lead Generation & Campaign Management

    • Develop and implement data-driven lead generation strategies to support revenue growth.
    • Manage digital campaigns (SEO, PPC, email marketing, social media, and paid advertising).
    • Track, analyze, and report on marketing performance metrics and ROI.
    • Work closely with business development and sales teams to align marketing efforts with pipeline goals.
    • Oversee CRM integration and lead tracking processes.

    Content Creation & Brand Development

    • Create and manage high-quality content including case studies, project spotlights, blogs, newsletters, and social media posts.
    • Develop messaging that communicates expertise, safety standards, and project success.
    • Ensure consistent brand voice and visual identity across all marketing materials.
    • Coordinate photography and videography of completed projects.

    Website Management & Optimization

    • Manage company website functionality, content updates, and user navigation.
    • Optimize website for SEO, lead capture, and user experience.
    • Monitor website analytics and recommend improvements.
    • Coordinate with developers as needed for enhancements or troubleshooting.

    Presentations & Sales Support

    • Create professional presentations, proposals, and pitch decks for client meetings and RFP responses.
    • Support executive team with marketing collateral for trade shows, networking events, and industry conferences.
    • Develop visual materials that clearly communicate scope, capabilities, and differentiators.

    Qualifications

    • Bachelor's degree in Marketing, Communications, Business, or related field.
    • 5+ years of marketing experience (construction, real estate, or industrial industry preferred).
    • Proven experience in lead generation strategy and execution.
    • Strong content creation and copywriting skills.
    • Experience managing and optimizing company websites.
    • Proficiency in marketing tools (Google Suite, Google Analytics, Hubspot, Acculynx, CRM systems, email platforms, SEO tools).
    • Advanced skills in presentation software (PowerPoint, Canva, Adobe Creative Suite).
    • Strong analytical and project management abilities.
    • Ability to manage multiple projects in a deadline-driven environment.

    Preferred Experience

    • Experience marketing commercial construction, roofing, general contracting, or specialty trades.
    • Familiarity with bid/RFP processes.
    • Understanding of local and regional construction markets.
    • Knowledge of digital advertising and conversion tracking.

    Compensation & Benefits

    • Competitive base salary (commensurate with experience)
    • Performance-based bonus opportunities
    • Health benefits
    • Paid time off
    • Professional development opportunities
    * This salary range is an estimation made by beBee
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