Content Marketing Manager - Boston, United States - Handel and Haydn Society

Description

Handel and Haydn Society | Content Marketing Manager

Description:

The H+H Content Marketing Manager reports to the Director of Marketing. The Content Marketing Manager's primary role is to create written communications that drive both earned and contributed revenue. While playing a critical role in the institution achieving its revenue goals, the Content Marketing Manager is also the organizational voice that increases awareness and builds new audiences for H+H.

With a priority focus of creating and deploying an organization-wide communications plan which currently includes email, organic social media, and direct mail, the Content Marketing Manager is part of a dynamic, cross-departmental team of marketing and communications professionals with the shared goal of increasing the organization's visibility through compelling brand-driven communications. The Content Marketing Manager must have superior written and verbal communications skills, be technically savvy, and possess a working knowledge of marketing and communications, all with a high level of attention to detail.

Reports to: Director of Marketing

Responsibilities:

Email Campaigns for Marketing and Development

• Executes email campaigns through WordFly.
• Creates graphics for email using Adobe InDesign, with support from H+H designers.
• Project manages the email approval process, with internal and external stakeholders.
• Provides periodic analytics of email campaigns.
• Project manages the content approval process.
• Uses our CRM, Tessitura, to pull mailing and analytical lists.

Social Media Marketing

• Manages H+H's social media platforms, including Facebook, Instagram, and LinkedIn.
• Creates graphics for social media using Adobe InDesign, with support from H+H designers.
• Project manages the social media approval process, with internal and external stakeholders.
• Creates and deploys organic social media content through Hootsuite.
• Responds appropriately to messages and comments from social media users.
• Provides analytics of social media campaigns.

Direct Mail for Development

• Prepares direct mail for all Development Department Annual and Planned Giving and Continuo Program campaigns
• Serves as copywriter for additional Development communications including invitations, social media and annual report.

Marketing Department Operational Support

• Manages all email and social media trade and paid advertising with partner organizations.
• Manages relationship with digital marketing (SEO, paid search, and paid social media) partners
• Uses our CRM, Tessitura, to update patron information as needed.
• Photographs dress rehearsals and other small-scale H+H events, for social media content.
• Assists in uploading and appropriately tagging photography in our photo archive, Flickr
• Manages the H+H website, including managing content and making necessary updates
• Assists with other operational tasks for the department, as necessary.

Organizational Support

• Serves as Box Office and phone reception back up, selling tickets, processing subscription orders, handling incoming phone calls.
• Serves as front-of-house support for concerts, including managing instrument demonstrations, staffing the H+H shop, and/or supporting the Patron Experience team.
• Supports H+H's Educational Programs and Concerts.
• Supports Community Concerts.
• Performs other duties as needed upon request of the organization.

Qualifications:

• 2+ years of professional experience in in a marketing or communications role
• Bachelor's degree in marketing or related field from an accredited university or college.
• Superior written and verbal communication abilities are required.
• A welcoming demeanor and excellent hospitality skills for patrons required.
• Strong interpersonal skills, integrity, maturity, and good judgment.
• Systems experience with: spreadsheets (Excel or Google Sheets preferred), email marketing systems (WordFly preferred), social media (Facebook, LinkedIn, Instagram, YouTube, Hootsuite, etc.), CRM (Tessitura preferred); website content management system CMS (Wordpress preferred); TRG list management; and design software (Adobe InDesign preferred)
• Demonstrated ability to work effectively in a fast-paced environment, meet multiple deadlines, organize time and priorities, and work well collaboratively as a member of the team. Ability to work occasional nights and weekends is a must.
• Experience with a performance arts organization is desirable.
• Knowledge of Baroque and Classical music and a desire to learn more about historically informed, period-instrument performances is a plus.
• Position requires occasional lifting of heavy printed materials, large boxes, and retail merchandise as well as the repetitive, daily use of a computer.

To apply, please submit a resume, cover letter, and writing sample.

The Handel and Haydn Society is an equal opportunity employer and is committed to diversity in the workplace by maintaining a staff that represents the traditions and voices of contemporary Boston. Interviews will not be scheduled until we have a diverse pool of candidates from which to select.