Sr. Director of Demand Generation - Austin - INNERGY

Description

About INNERGY

INNERGY is revolutionizing the woodworking industry with purpose-built, cloud-based ERP software designed specifically for custom manufacturers. Our platform empowers businesses to run smarter, faster, and more efficiently, bridging the gaps between design, production, and delivery for those who craft architectural millwork, cabinetry, and casework. But what truly sets us apart is our people.

Founded in 2016, INNERGY is powered by a diverse, distributed team of 100+ across the U.S. and Europe. We bring decades of software experience and a shared passion for solving real problems in real industries. We're collaborative, creative, and deeply committed to building tools that make a difference, and to building a culture where everyone can thrive.

Now, with exciting momentum and recent acquisition, INNERGY is entering a high-growth phase. We're scaling quickly and thoughtfully—bringing in top talent and new ideas to help us reach the next level. It's an incredible time to join a team where your contributions will have real impact, your voice will be heard, and your work will help shape the future of a fast-evolving company and industry. At INNERGY, we believe that how we work matters just as much as what we build. Our culture is rooted in curiosity, continuous improvement, and a drive to create "raving fans," both in our customer base and on our team.

Position Summary

As the Senior Director of Demand Generation, you will be a key strategic partner to the CMO and leadership team, responsible for architecting and scaling INNERGY's global growth engine. You will lead the development of integrated marketing strategies that drive customer acquisition, accelerate pipeline, and deliver measurable revenue impact across multiple markets and channels.

This is a high-visibility, high-impact role where strategic thinking meets execution. You will oversee a growing team, collaborate cross-functionally with Sales, Product, and Customer Success, and play a pivotal role in positioning INNERGY as the industry's most innovative and customer-centric brand.

INNERGY remains highly entrepreneurial – we all wear multiple hats, adapt quickly, and collaborate closely. We're looking for a hands‑on, data-driven leader who thrives in a fast-paced environment and enjoys balancing strategy with execution.

Duties & Responsibilities Include

• Develop and execute a comprehensive demand generation strategy that delivers qualified leads, accelerates pipeline growth, and drives revenue outcomes.
• Partner closely with Sales and Revenue Operations to improve funnel efficiency, lead quality, and opportunity conversion.
• Oversee campaign planning, digital marketing, and content strategy — ensuring all initiatives align with business objectives and brand positioning.
• Establish and own marketing performance metrics, attribution models, and reporting processes to measure ROI and inform investment decisions.
• Collaborate with the CMO on annual planning, forecasting, and budget optimization across channels and programs.
• Lead, mentor, and grow a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement.
• Partner with Product Marketing and Brand to ensure consistent storytelling across paid, owned, and earned channels.
• Evaluate and optimize
  marketing technology tools and automation systems to enhance scalability and data visibility.
• Represent Marketing leadership in cross-functional planning sessions, customer events, and executive reviews.
• Perform other strategic and leadership duties as assigned.

Knowledge and Preferred Qualifications

• 8+ years of progressive experience in B2B marketing, preferably within the SaaS industry, with at least 3 years in a senior or leadership role.
• Proven track record of designing and executing multi-channel demand generation strategies that drive measurable revenue growth.
• Strong expertise in digital marketing, content strategy, lead generation, and campaign automation.
• Experience collaborating closely with Sales leadership to improve lead flow, qualification processes, and conversion rates.
• Analytical and metrics-driven mindset, adept at interpreting performance data and optimizing for efficiency and ROI.
• Experience managing and mentoring marketing teams, fostering alignment and performance.
• Proficiency with HubSpot, CRM systems, and MarTech stacks (automation, attribution, analytics).
• Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams.
• Highly organized, efficient, and able to balance strategic priorities with hands‑on execution.
• Thrives in a dynamic, entrepreneurial environment with a passion for innovation, agility, and continuous learning.
• Ability to travel up to 25–30%, including domestic and international trips for leadership meetings, trade shows, and customer or partner events.
• Ability to sit for extended periods and work at a monitor for long durations.
• Ability to lift up to 45 lbs (for marketing events or setup needs).

Why You'll Love It Here

At INNERGY, our mission is to create raving fans, and that starts with our people. We're a team that leads with empathy, adapts with agility, and shows up for one another. Our inclusive culture is rooted in trust and driven by impact, curiosity, and a shared commitment to doing great work together. Everyone here rolls up their sleeves, leans into challenges, and brings their unique perspective to the table. We listen, learn, and grow together. If you're energized by impact, fueled by purpose, and excited to build with people who truly care, you'll love it here

INNERGY is an Equal Opportunity Employer and values diversity at all levels. We are committed to providing a work environment that is free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, pregnancy, gender identity, national origin, disability status, veteran status, or any other characteristic protected by law.

Important Notice on Location Eligibility

This is a U.S.-based remote role. However, due to regulatory requirements, we are only able to consider candidates who reside in U.S. states that do not currently mandate salary disclosure in job postings.

This includes, but is not limited to: Texas, Florida, Missouri, Arizona, Indiana, North Carolina, and Wisconsin.

Candidates residing in California, Colorado, New York, Illinois, Washington, or other states with active pay transparency laws will not be considered at this time.

Please Beware of Recruitment Scams

At INNERGY, we take the security of our applicants seriously. Please be aware of potential scams where individuals or entities falsely represent themselves as our recruiters or hiring managers. We will never ask for sensitive personal information (such as Social Security numbers, bank details, or payment of any kind) during the initial application process.

Key Points to Remember

• All official communication regarding our job openings will come from an email address or the domain
• We do not require any form of payment from candidates to apply, interview, or secure employment with us.
• If you suspect fraudulent activity or receive suspicious communication related to our job openings, please contact us directly or report it to the appropriate authorities.

Your safety is our priority, and we encourage all applicants to remain vigilant.