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    • Digital Marketing Manager - New York - Nextgen Invent Corporation

    Nextgen Invent Corporation
    Nextgen Invent Corporation New York

    2 weeks ago

    Default job background
    Description
    About the job Digital Marketing Manager (NY USA)

    Department: Marketing & Sales

    Experience: 10+ Years

    Job Location: WFH (Location - NY or Eastern time zone) preferred

    No. of Position: Multiple

    Qualifications: Bachelors degree in Marketing, Communications, or a related field.

    Work Timings: 8:00 AM - 5:00 PM EST

    Weare seeking an experienced and innovative Digital Marketing Manager to lead andexecute strategies that build sales pipeline and enhance our brand'svisibility. The ideal candidate will possess a strong background in digitalcontent marketing, social media strategy, SEO/SEM, event management, leadgeneration and team leadership. You will play a key role in creating andimplementing high-impact marketing campaigns, serving as a liaison betweensales and marketing teams, and mentoring a team of professionals in afast-paced, collaborative environment.

    Key Responsibilities:
    • Develop and implement digital marketing strategies to align with business goals and increase brand visibility.
    • Serve as a liaison between sales and marketing teams to ensure alignment on goals, campaigns, and messaging.
    • Create and review high-quality, original content for social media campaigns, blog, case studies, email marketing, and website updates.
    • Manage the company's online presence across platforms such as LinkedIn, X (formerly Twitter), Instagram, blogs, and other media sites.
    • Organize and join Live events, Live Conferences, and LinkedIn Live Events for generating leads.
    • Generate lead via joining industry conferences.
    • Review sales calls to suggest and update sales call transcripts.
    • Build relationship with Databricks, Snowflake and other technology partners to generate leads.
    • Analyze, Plan and execute social media and email advertising campaigns, measuring their success through data-driven insights.
    • Build and monitor the company's brand image, ensuring consistent messaging across web and social media channels.
    • Maintain and manage online reviews and customer feedback across various platforms.
    • Lead and mentor a team of digital marketing specialists, content creators, and designers, fostering professional growth and collaboration.
    • Conduct interviews with employees and customers to develop engaging content, including social media posts, reviews, and video testimonials.
    • Collaborate with cross-functional teams to plan and execute webinars, podcasts, and LinkedIn Live events.
    • Manage website content, ensuring it remains up-to-date, relevant, and optimized for search engines.
    • Develop and execute SEO and SEM strategies to drive organic traffic and increase search visibility.
    • Utilize data analysis to understand audience behaviors, identify patterns, and optimize content marketing and link-building efforts.
    • Implement copywriting, behavioral analysis, and marketing automation techniques to scale and improve processes.
    Skills, Knowledgeand Experience
    • 10+ years of experience in digital content marketing and strategy, lead generation, event management with a proven track record of managing successful campaigns.
    • Experienced in organizing company marketing events, drive registrants to those events
    • Experienced in generating leads by joining conferences.
    • 20% travel may be required for events, conferences, customer and internal meetings.
    • Excellent verbal and written communication skills, with the ability to craft compelling content and present ideas effectively.
    • Extensive knowledge of social media platforms, content management systems, and blogging tools.
    • Strong understanding of visual design principles and branding strategies.
    • Exceptional analytical skills, with the ability to interpret data and make informed decisions.
    • Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
    • A team player with excellent networking and interpersonal skills, thriving in a collaborative setting
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