Senior Director, Digital Marketing - United States - Rithum LinkedIn Board

Description

RithumTM is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.
Overview
As the Senior Director, Digital Marketing & Operations, you are responsible for driving the overall digital strategy, ensuring that the website, SEO efforts, marketing automation and data analytics work in harmony to optimize business outcomes. You lead a team focused on improving user experience, driving organic traffic and conversions, overseeing and optimizing inbound lead flow/lifecycle and hand-off to Sales, enhancing marketing automation workflows and providing actionable insights through comprehensive reporting and analysis. You are critical to scaling digital marketing efforts and optimizing conversion rates to fuel revenue growth.
Responsibilities

• Oversee the development, optimization and performance of the company's website, ensuring it delivers a seamless user experience, aligns with the company's brand and serves as an effective tool for lead generation and conversion.
• Develop and implement comprehensive SEO strategies that drive organic growth, improve search rankings (including LLMs) and increase website traffic. Stay ahead of search engine algorithm changes and continuously optimize on-page and technical SEO.
• Lead the strategy and execution of marketing automation platforms (e.g., Marketo, 6sense, etc.) to drive personalized marketing efforts, nurture leads through the funnel and enhance client engagement.
• Build and maintain a robust analytics infrastructure to track, report and analyze digital marketing performance. Develop dashboards and KPIs to monitor key metrics, including website traffic, conversions, lead quality and marketing ROI. Provide actionable insights to optimize performance across all marketing channels.
• Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales to ensure that marketing initiatives align with business objectives and go-to-market strategies.
• Implement A/B testing strategies across web pages, email campaigns and marketing workflows to continuously optimize conversion rates and user engagement.
• Work closely with external vendors, agencies and partners to execute marketing initiatives.
• Evaluate and optimize the marketing technology stack, ensuring effective use of tools like marketing automation platforms, CRM, analytics tools and SEO tools.
• Stay current on digital marketing trends, best practices and new technologies, making recommendations to improve marketing capabilities and outcomes.
• Lead, mentor, and inspire a high-performing global Marketing team, fostering a culture of collaboration, accountability, and innovation.

Qualifications
Minimum Qualifications

• 12+ years of experience in marketing, with a focus on website management, SEO, marketing automation and analytics/reporting, with 8+ years in a leadership role high-growth B2B SaaS companies with $100M+ revenue.
• Proven track record of driving digital marketing strategy and improving website performance, SEO rankings and conversion rates.
• Expertise in using marketing automation tools, CRM and analytics platforms.
• Strong analytical skills with the ability to interpret complex data sets, develop reports and provide actionable insights for optimization.
• Excellent project management skills and the ability to manage multiple initiatives with tight deadlines.
• Strong leadership and communication skills, with experience building and mentoring high-performing teams.

Preferred Qualifications

• Bachelor's degree in marketing, business or a related field; MBA is a plus.
• Experience in a high-growth SaaS or technology environment.
• Experience of overseeing developers working in an Agile/scrum methodology in Github and Jira. Prior DevOps experience managing sprints, technical infrastructure, scoping information architecture, and QA-ing deployments.
• Familiarity with advanced SEO tactics and tools, ranking in LLMs, and website conversion rate optimization practices (including personalization).
• Prior experience managing global marketing initiatives and working in multicultural environments.
• Experience of managing and integrating our martech a plus (Wordpress, Github, Pagely, AWS (S3 and EC2/LAMP), Marketo, 6sense, Salesforce, Pathfactory, Pendo, ReachDesk, Revsure, Trendemon, Wistia)

Travel Required
Up to 10%
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
What it's like to work at Rithum
When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.
As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.
At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

We believe in transparency and fairness in our compensation practices.
For this position, the expected base pay range is: $170,000-$240,000 per year.
This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience.In addition to base pay, we offer a discretionary bonus for non-sales roles, a comprehensive benefits package, and, where applicable, sales incentives.
For this position, the expected discretionary bonus is 20% of the annual base salary.
Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.