Marketing Project Manager - Bethesda, MD

*The Opportunity* · At Potomac, we're not for everyone—and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen. · We're a boutique tactica ...

Job description

*The Opportunity*
At Potomac, we're not for everyone—and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.

We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel

Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk
*.*

Summary
As
*Marketing Project Manager*
at Potomac, you will orchestrate the end-to-end logistics of our content ecosystem—from insightful educational pieces crafted by our Research Team, to compelling studio interviews with some of the industry's most influential voices, to imaginative campaigns designed to captivate new audiences and elevate brand visibility.

This role requires a savvy communicator and creative strategist who blends deep messaging experience with interdepartmental logistics acumen. You will work closely with the CMO to develop campaigns that build trust, drive engagement, and convert interest into long-term relationships.

Additionally, we utilize the Entrepreneurial Operating System (EOS) to keep our teams focused and accountable, enabling us to identify and address both challenges and opportunities effectively.

You'll oversee: Content Creation, Interdepartmental Logistics, Internal Communications

Nothing will go out the door without your hand in building it.

This role is 100% onsite in Bethesda, MD.

What You'll Do

• Serve as the central liaison between Marketing, Research, Sales, and Creative teams to ensure content initiatives are aligned and well-executed.
• Collaborate with CMO to develop and oversee creative campaigns designed to expand reach, drive engagement, and elevate brand visibility.
• Serve as project manager for the full lifecycle of content creation—from ideation to publication—across written, video, audio, and digital formats.
• Work closely with designers, writers, and digital marketers to bring campaigns to life across channels.
• Own and maintain the master content calendar, ensuring strategic timing and consistency across campaigns.
• Manage logistics for studio guests, including scheduling, briefing, hospitality, and post-production follow-up.
• Plan and execute both small-scale and large-scale events, including educational seminars, branded experiences, and regional events.
• Collaborate with internal teams and external vendors to deliver high-impact events that support content goals.
• Monitor content performance metrics and audience feedback to refine strategy and improve impact.

Who You Are

• A detail oriented and technically experienced powerhouse, who's excited to work with top leadership in one of the fastest growing firms in the industry.
• A natural collaborator who can lead teams, juggle timelines, and keep cool under pressure.
• A strategic thinker who sees the big picture but never misses the small stuff.

Required Qualifications

• 5+ years of experience in content development, marketing, or related roles — preferably in finance, investment management, or professional services.
• Proven project management track record managing lead generation campaigns and nurturing leads through marketing funnels.
• Strong writing, editing, and storytelling skills — with a keen understanding of financial terminology and audience segmentation.
• Experience with email platforms (HubSpot), analytics tools and social media management.
• Adept at managing external agencies, internal stakeholders, and high-stakes projects with tight deadlines.
• Strategic mindset with a hands-on attitude — ready to ideate, execute, and optimize.

Preferred Qualifications

• Experience working in or adjacent to RIA, asset management, or compliance environments.
• Familiarity with and HubSpot.

*Objectives*

• Facilitate smooth communication and workflow across departments for timely content delivery.
• Ensure all content aligns with brand voice, business objectives, and audience engagement goals.
• Coordinate deadlines, approvals, and publishing schedules with internal and external stakeholders.
• Ensure a seamless and professional experience for all visiting talent and contributors.
• Stay current with industry trends and emerging formats to keep Potomac's content fresh and competitive.
• Comply with legal and compliance regulations at all times.

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you.

If you want to drive, build, and scale, this is your shot.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off

The Pay Range For This Role Is
90, ,000 USD per year (Potomac HQ)