Head of Marketing - Boston, United States - SuperMoney

Description

About CompaCompa is a venture-backed enterprise SaaS startup building the future of compensation.

We're building real-time, data-driven tools powered by the best enterprise compensation dataset for HR teams to scale competitive pay decisions.

Data-driven decisions help us make better human decisions.

Our tools are designed to make compensation easy to understand and communicate so pay decisions are consistently fast and accountable.

Compa makes this possible, and opens up incredible new ways to understand and manage compensation outcomes at scale.
Compa works with elite enterprise companies like NVIDIA, Airbnb, DoorDash, Netflix, Moderna, Sanofi, and more. About the roleCompa needs to increase brand awareness, accelerate sales, and build our category of compensation market intelligence. Marketing efforts made by Compa's CEO, sales team, and outsourced partners have led to its current success.

But as stakes rise and opportunities expand, we need help fine-tuning our messaging, testing what channels work best, and scaling our efforts.

As Compa's Head of Marketing, you will own this work.
You will develop and execute a marketing strategy to 1) strengthen Compa's brand in existing verticals; 2) establish brand awareness and drive demand in new verticals; and 3) firmly establish Compa as the de facto compensation intelligence solution. Your activities will elevate our brand presence, generate qualified leads, and accelerate revenue growth.
You will drive a multi-channel marketing effort across platforms including website, blog, social media, email, and the Compa network.


This will include in particular:
content marketing, product marketing, and event-driven demand generation activities.

Compa has opportunities to host events, deliver masterclasses, lead keynotes, collaborate with partners, and more; you decide which of those opportunities provide maximum benefit, develop action plans, and arm the team with what we need to make the most of every initiative.

You will collaborate closely with Compa's Community, Sales, and Product teams to align marketing efforts with business goals and ensure seamless execution of campaigns.

You will also manage existing and new marketing partnerships to expand reach and amplify impact.

Finally, you will unlock the magic of Compa's CEO, translating insight from the world's leading expert on compensation market data into meaningful content for prospects and customers.

You will establish and maintain key metrics to track the effectiveness of marketing initiatives, providing regular reporting and insights to stakeholders.

You will help design and execute a world-class marketing and brand experience for the worlds elite enterprise organizations. About youAs our Head of Marketing, you should be excited to own Compa's brand voice to drive awareness and demand among the top companies in the world, with support from Compa's executive teamExperienced marketing leader comfortable developing the strategy and executing the detailsExcited to take new marketing activities from 0 to 1Equipped to take existing marketing activities from 1 to 10Energized by early-stage startup role impact, visibility, and proximity to other functionsHave a high degree of empathy, curiosity, and outstanding communication skills to navigate the intersection of technology and peoplePragmatic instincts - you think first about the interaction of systems and people rather than the latest technical fadComfortable executing in high ambiguous and constantly changing situationsHave a bias for action - transform ambiguity and uncertainty into concrete next stepsAble to overcome obstacles to ship - done is better than perfectCollaborative problem solverLooking to realize your potential by engaging with challenging problems, both technical and societalProficient with a wide range of marketing channels and tools, including digital marketing, content marketing, social media, and marketing automation platforms (e.g. Hubspot, LinkedIn)7 to 10 years of professional work experience recommended, ideally in senior marketing rolesCompa focuses on Enterprise Software and Hr Tech. Their company has offices in New York City, San Francisco, Boston, Chicago, and Denver. They have a small team thats between 11-50 employees.

To date, Compa has raised $13.9M of funding; their latest round was closed on January 2024.You can view their website at find them on Twitter and LinkedIn.

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