Brand Manager - New York, United States - Southern Oil

Description

The primary responsibility of this position is to be a brand custodian for overseeing brand-related projects and working closely with marketing teams to execute the projects.

The Brand Manager will develop brand strategies for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

You will typically manage a team that supports their efforts and reports to higher-level marketing staff. The ability to work autonomously, efficiently and in a flexible manner within the marketing team is crucial.
Responsibilities

Research and Planning
Conduct consumer and market research
Identify how our brand is currently positioned in the market
Design a research-based brand strategy for budget planning
Identify research needs and execute research studies and projects
Analyze research to identify opportunities
Stay current on market trends and competitive activity
Define and manage the brand communication strategy
Budgeting and Reporting
Revenue Management
Cost and Budget Management
Driving profit
Focus on aligning all departments on the brand plan
Setting up a brand plan
Reporting on strategies and performance
Measure and report on the success of marketing campaigns
Establish and maintain brand budgets
Make decisions about the cost of branding and analyse trends
Marketing and Communication
Develop and execute marketing campaigns aimed at communicating the brand message
Communicate our brand personality internally and align the company around ideas
Anticipate consumer trends and keep the brand up to date
Define and manage the brand communication strategy
Own the development and messaging of the brand narrative
Create and manage marketing programs and campaigns
Media planning and strategy
Key account marketing management events and advertising
New product launches and marketing launch campaigns
Packaging and advertising for the company
Ensure brand consistency and execution across digital channels
Images and photography briefing and coordinating a shoot or sourcing
Research and store visits
Maintaining a strong working relationship with Sales Team
Working with internal departments for input and buy-in
Liaising with stockists for information for cooperative advertising
Departmental and Commercial
Strong focus on driving profitability
Strong focus on protecting brand value and building brand value
Focus on cross-departmental alignment and implementation
Implement marketing and commercial strategy
Achieve sales targets through marketing
Health and Safety
Participate in safety forums and attend relevant training/programmes
Report all safety incidents to the relevant people
Comply with safety policies and procedures
Wear protective clothing (where applicable) at all times
Requirements

Qualification and Experience
Bachelor's degree in the relevant major.
Literate in English, but a second African language is an advantage
At least 2 years of experience in a similar role
Excellent knowledge of marketing knowhow/strategy
Excellent project management skills
Creative
Trend Savviness
Focus and Responsibility
Knowledge, Skills and Attributes
Analytically minded & logical thinking skills
Excellent work ethics and integrity
Initiative and drive
Quality orientated
Customer Service orientated
Tolerance for stress
Energetic
Team player
Work in line with the company's vision, mission and goals

Soill Values

Ownership
Accountability and Responsibility
Respect
We treat other's how we want to be treated
Strengths-Focused
Together we achieve more
Creating a high performance culture
Transparency
Open and Effective communication
Integrity
We walk our talk

The opportunity listed has minimum requirements listed and management reserves the right to use additional or other relevant information as criteria for short listing.

Remuneration and benefits will be commensurate with the seniority of the role and in compliance with company policy and practice.

We welcome applications from all suitably qualified candidates, but South African citizens will have a distinct advantage.
We invite candidates to apply via our Careers page on our SOILL website.
Profile

Brand Manager

Location

Cape Town, Western Cape, South Africa,

Date Opened

May 08, 2024

Due Date

May 16, 2024

Status

Open

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