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    Marketing and Admissions Director - Greencastle, United States - Asbury Towers

    Asbury Towers
    Asbury Towers Greencastle, United States

    4 weeks ago

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    Description

    We are always looking for caring people with a passion for excellence - Join the Asbury Towers team TODAY

    We are actively seeking a compassionate and dedicated

    Marketing & Admissions Director

    to join our Asbury Towers team

    Our staff are our most valuable asset. What do we know makes us different? Here's what you can count on from us


    • Asbury Towers is a close-knit, supportive, and collaborative facility with a strong emphasis on teamwork.
    • We care deeply for our residents and families, our employees, and the communities we serve.
    • We train and build our people and genuinely invest in their professional growth.
    • Our culture is rooted in: trust, excellence, service leadership, and working together.
    • We always deliver the best possible care for our residents and families.
    • We appreciate and celebrate the contributions made by all of the individuals on our team.
    Job Typ

    e:
    full-time salaried; in-person work, plus regional travel required.

    Qualifications-

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.


    • Experience in Marketing & Admissions, preferably within the long-term care industry.
    • Possesses knowledge and understanding of case management nursing concepts.
    • Caring person with a desire to work with the frail and elderly.
    • Displays optimal intra and interdepartmental relationships.
    • Ability to establish and maintain optimum rapport with residents, family members, providers of health care and regulatory agencies.
    • Ability to utilize computers and other electronic devices for tasks such as timekeeping, in-servicing and documentation.
    Essential Functions-

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    • Key sales/marketing factors in achieving stable census in the facility
    a) Create and maintain a solid referral base by developing a sustaining relationship with social workers, case managers, and key referral sources.

    b) Track satisfaction surveys to address issues that may lead to negative impressions of a patients stay at the facility.

    c) Monitor conversion rates i.e.; referrals to admits to ensure maximum, admissions.

    d) Assure that referrals are clinically reviewed on a timely basis.

    e) Turnaround referral acceptance or denials to social workers as quickly as possible (30 min. turnaround when possible).

    f) As schedule permits visits with accepted referrals to assure admission.

    g) Follow-up on referrals to SW/Case managers to obtain update on pt. progress.

    h) Maintain weekly referral and sales logs.

    i) Plan presentations/luncheons/dinners with SW/Discharge planners throughout fiscal year.

    j) Have knowledge of the different payor sources to include Medicare, Medicaid, and Managed Care and correlate the implication of each payor source.

    k) Possess strong knowledge of the facility; about provisions of care that can be rendered and promote the facility as the best place a family can place their loved one.


    • Analysis of Marketing Region
    a) Identify organizational mission to assure adherence to it.

    b) Analyze market area to identify the community and its needs.

    c) Identify the competition/their strengths and weaknesses – how do we compare?

    d) Gather information on main referral sources i


    e:
    hospitals, home health agencies, practicing physician groups, hospices, assisted living complexes.

    e) Gather strong analytic information on area hospitals i.e.; specialties - how can we meet hospital discharge needs?

    f) Become a viable partner with the area hospitals to transition residents adequately through the continuum of care.


    • Community Outreach
    a) Identify major senior community organizations.

    b) Develop relationship with key leaders in those organizations and take active part in their programming

    Are you driven to give your best to make a difference in the lives of others? Are you looking for an opportunity to join a team that will support your growth and champion your hard work and dedication?

    Then this is a great opportunity for YOU and we'd like to hear from you We look forward to connecting with you soon

    Equal Opportunity Employer

    We are proud of our commitment to equal employment opportunity for all qualified job candidates and employees.

    No job applicant or employee will be unlawfully discriminated against or harassed because of race, religion, ancestry, citizenship status, color, sex, childbirth, pregnancy or pregnancy-related condition, sexual orientation, age, disability, national origin, veteran or military status, marital status, genetic information, or any other characteristic protected by applicable law.

    Job Typ

    e:
    Full-time

    Benefits:

    401(k) matching

    Dental insurance

    Health insurance

    Life insurance

    Paid time off

    Vision insurance


    Work Location:
    In person

    #J-18808-Ljbffr


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