Product and Content Marketing Specialist - Richmond - EAB

Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

Seramount, part of EAB, is a strategic business dedicated to providing talent solutions and strategies that help forward-thinking organizations prepare for the workplace of tomorrow. Over the past four decades we've built deep, data-powered intelligence on the employee experience, allowing us to address specific client workplace challenges. Our business is in growth mode and offers the right person the opportunity to be a part of a fast-moving, creative, and highly skilled team partnering with leading companies.
At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit ourCareers page.

The Role in Brief:

Product and Content Marketing Specialist

Seramount is seeking a Product and Content Marketing Specialist to help drive growth of our talent solution products. This role will develop and execute go-to-market strategies and create compelling, visually engaging collateral that clearly articulate product value, generate demand, and strengthen the broader Seramount brand.

The position may be based in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental United States.

This role is listed as Product and Content Marketing Specialist for posting purposes; the official and internal title of this hire is expected to be Manager, Product Marketing (Corporate B2B) to align with EAB business norms.

Primary Responsibilities:

• Content development - Conceptualize and craft compelling marketing materials-including blogs, infographics, webinars, guides, and case studies-tailored for multiple channels such as email, web copy, conferences, and presentation decks.
• Visual design and collateral creation - Translate ideas and messaging into visually compelling marketing and sales assets. Create or refine solution one-pagers, presentation decks, and product collateral using tools like PowerPoint or Canva. Maintain brand consistency while finding creative ways to simplify complex ideas through design.
• Sales enablement - Partner with sales teams to develop materials that support the buyer journey, such as training decks, FAQs, one-pagers, and case studies. Ensure assets are easy to use, visually polished, and aligned to product messaging.
• Product messaging and positioning - Contribute to defining product positioning, value propositions, and audience-specific narratives that differentiate Seramount in the market.
• In-person and virtual executive roundtables - Support both virtual and in-person events, from organizing logistics and collateral to preparing speaker materials and post-event follow-up.
• Stakeholder management - Work closely with cross-functional partners across marketing, sales, and product to align messaging, share insights, and maintain consistent brand voice.

Basic Qualifications:

• Bachelor's degree or equivalent experience
• 2-3+ years of B2B marketing experience, preferably in content marketing, product marketing, or graphic design
• Strong writer with the ability to communicate complex ideas clearly across multiple formats
• Demonstrated visual and design skills, with high proficiency in PowerPoint and Canva
• Experience developing sales enablement tools in partnership with commercial teams
• Strong collaboration skills and receptivity to feedback from internal stakeholders
• Ability to ideate, strategize, and take ownership/manage projects from beginning to end
• Adaptability in a fast-paced, lean environment with a passion for innovation
• Ability to travel to industry conferences/work related events (about 4 times a year)
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

If you've reached this section of the job description and are unsure of whether to apply, please do At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $44,000 - $65,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.