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Brand and Content Manager - Houston - Paty Inc.
Description
Brand & Content Manager (Messaging & HubSpot)
Company: Paty Inc.
Location: Houston, TX (In-Office Preferred)
Employment Type: Full-Time
About Paty Inc.
Paty Inc. is a 70-year-old children's apparel brand known for timeless design, exceptional quality, and Made-in-the-USA craftsmanship. As we continue to grow across wholesale and direct-to-consumer channels, we are seeking a Brand & Content Manager to ensure our messaging, creative assets, and customer communications remain consistent, elevated, and on-brand across all platforms.
Position Overview
The Brand & Content Manager will serve as the central voice and messaging steward for Paty Inc. This role blends brand management, content direction, and customer communication strategy.
You will collaborate closely with the Social Media Manager, Graphic Designer, Growth Manager, and Merchandiser to ensure all creative assets, campaigns, and communications are visually aligned, on-brand, and strategically cohesive.
This role will also own and manage HubSpot, overseeing email marketing, automation workflows, and customer communication for both wholesale and retail audiences.
Key Responsibilities
Brand & Messaging Leadership
-Own and maintain Paty Inc.'s brand voice, tone, and messaging standards
-Ensure consistency across website, email, social media, wholesale materials, and packaging
-Review and approve creative assets to ensure alignment with brand guidelines
-Develop messaging frameworks for product launches, campaigns, and seasonal collections
Content Strategy & Coordination
-Plan and manage content calendars across marketing channels
-Collaborate with the Social Media Manager on campaign direction and storytelling
-Work with the Graphic Designer to guide creative briefs and asset needs
-Align messaging with merchandising priorities and product launches
-Support the Growth Manager with campaign copy and conversion-focused messaging
HubSpot & Customer Communications (Core Function)
-Own and manage HubSpot CRM and email marketing system
-Build and maintain automated workflows for wholesale and retail customers
-Segment audiences and optimize communication strategies
-Develop newsletters, automated sequences, and lifecycle campaigns
-Monitor performance metrics (open rates, conversions, engagement) and optimize accordingly
Cross-Department Collaboration
-Act as the messaging bridge between Marketing, Sales, and Merchandising
-Ensure all customer-facing communications are clear, professional, and on-brand
-Support wholesale communications including line sheets, announcements, and onboarding emails
-Coordinate campaign execution across departments
Qualifications
-3+ years of experience in Brand Management, Content Management, or Marketing
-Strong writing and messaging skills (essential)
-Experience with HubSpot CRM and email automation (required)
-Experience managing brand voice across multiple channels
-Highly organized with strong project management skills
-Ability to collaborate with creative and marketing teams
-Experience in apparel, retail, or lifestyle brands preferred
Preferred Traits
-Detail-oriented with a strong eye for brand consistency
-Appreciates heritage brands and timeless aesthetics
-Strategic thinker with creative instincts
-Proactive communicator and team collaborator
-Comfortable managing both creative direction and systems (HubSpot)
Compensation
-Competitive salary (based on experience)
-PTO
-Health Insurance stipend available
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