Retention Marketing Specialist - New York - Jackpot

Description

Job Description

Jackpot is on a mission to create the most trusted online lottery and gaming destination and we're starting by building the world's most user-friendly digital lottery platform. We are continuing to grow our team, where you will be a key team member and contributor to the business. Our exceptional team members are alumni of some of the best companies in the world: StubHub, Google, Intuit, DoorDash, Lyft, Twitch and more.

About the Role:

We are seeking a Retention Marketing Specialist to join our marketing team, playing a key role in executing the CRM and Retention Marketing calendar. This position is ideal for someone who seeks impactful work, enjoys working in a high-growth startup environment, loves working with data, and is passionate about retention marketing. The Retention Marketing Specialist will own the end-to-end campaign process across email, push notifications, SMS, and retargeting channels, working to create meaningful customer experiences and meet retention goals.

What You'll Do:

• Develop creative briefs for marketing campaigns, outlining objectives, specifications, and target audience details.
• Write compelling and brand-aligned copy for email, push, SMS, and retargeting campaigns.
• Coordinate with designers, product managers, developers and analytics teams to bring campaigns to life.
• Build and deploy campaigns using CRM tools and platforms.

Content Strategy:

• Develop and manage transactional, batch, and automated campaigns tailored to various customer segments.
• Manage the monthly retention marketing calendar
• Continuously A/B test to improve engagement and conversion
• Ensure campaigns align with Jackpot.com's tone of voice, promotions, and overall brand strategy.

Analysis & Reporting:

• Monitor campaign performance and report on key metrics, including open rates, click rate, conversion rates, and ROI.
• Identify trends, share insights, and provide recommendations to improve future campaigns.
• Set goals for retention campaigns and track progress

Cross-Channel Optimization:

• Collaborate with the marketing team to integrate messaging across all customer touchpoints.
• Ensure a cohesive customer journey through personalized, timely, and relevant messaging across email, push, SMS, and retargeting.

Customer Focus:

• Leverage customer data and segmentation to deliver tailored experiences and offers.
• Stay informed about customer behavior and preferences, adapting strategies to drive retention and loyalty.

You Ideally Have:

• Experience:
• 3+ years in CRM, retention marketing.
• Experience with email marketing platforms and CRM tools (e.g., Optimove, Braze, Salesforce, Iterable, or similar).
• Experience with reporting and data visualization tools (e.g., Tableau, Qlik, Looker, Google Analytics).

Skills:

• Exceptional copywriting and communication skills.
• Experience with HTML/CSS and personalization scripts for Email
• Proficiency in analyzing and interpreting marketing performance data.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Knowledge:

• Familiarity with email, push, SMS, and retargeting best practices.
• Understanding of customer segmentation and personalized marketing techniques.

It's a Bonus if you Have:

• Creative & analytical thinker with a results-driven mindset.
• Collaborative and proactive team player.
• Detail-oriented and committed to quality execution.
• Curious and eager to learn
• An entrepreneurial spirit to thrive in a startup environment.

About You:

• You are described to be quantitative and analytical. You have a passion for using data to answer questions and enable decision-making.
• You value accountability and easily manage multiple priorities and stakeholders to achieve business goals.
• You have a learning mindset with willingness to embrace change, and work in a startup environment.
• You have grit, tenacity, and what people describe to be a 'get it done' mentality. You don't believe any task is too big or too small for you.
• You are not bothered by change or shifting priorities. You've been described as adaptable and solutions-oriented.

One of Jackpot's core values is Lifelong Learning. We don't believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you've read so far sounds exciting but your experience doesn't quite match what we're looking for, we strongly encourage you to apply anyway We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

What We Can Offer You:

• $85k-$105k base salary + bonus + equity
• The opportunity to have a voice, say, and 'leave your fingerprints' on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability

Our Core Values:

• Decisiveness
• You don't fear failure and you don't fail the same way twice
• You have strong opinions but are also open minded to new ideas
• You aren't just fast, you're the fastest
• Grit
• You persevere in the face of challenges and adapt to change
• You always follow through on your commitments – you live a 1:1 say/do ratio
• You execute with a founder mentality
• Lifelong Learning
• You are always seeking and implementing feedback
• You are not a finished product and are always searching for knowledge and a means to improve yourself
• You embrace and learn from constructive conflict

About Us:

In the United States alone, over 150m people per year purchase a lottery ticket. The $100B lottery industry is one of the last major industries to allow buyers to transact digitally, with ~5% of sales coming from online transactions.

At Jackpot, we're seeking to change that. We are looking to build the world's most user-friendly digital lottery and online gaming platform, leading the charge in bringing this industry into the 21st century through innovation and variety. Jackpot brings verified, official state lottery tickets online, by leveraging its digital platform and proprietary technology to give customers the ability to play anytime, via a user-friendly mobile app or desktop experience.

Having recently closed a $42.5M Series A, Jackpot is backed by some of the biggest names in sports, media, and entertainment, including the Dallas Cowboys, New York Yankees, San Francisco 49ers owners' Aurum Partners, the Tish family (co-owners of the New York Giants), Detroit Venture Partners (run by Cleveland Cavaliers owner Dan Gilbert), and BettorCapital. In addition, the round was co-led by Accomplice and Courtside Ventures, with participation from the Kraft Group, Michael Rubin, Sapphire Sport, Haslam Sports Group, Elysian Park Ventures, Arctos Sports Partners, LionTree, Theo Epstein, Fenway Sports Group President Mike Gordon, DraftKings co-founder and CEO Jason Robins, NBA stars James Harden and Joel Embiid, NHL legend Martin Brodeur, musical artist Lil Baby, and Boston Red Sox President and CEO Sam Kennedy, among others.