Marketing Data Analyst - Washington, United States - Randstad USA

Description

job summary:
The Marketing Data Analyst is responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions. The position reports to Assistant Director, Marketing Operations

Core responsibilities include:

Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.

Develop and maintain dashboards and reports that provide actionable insights to the marketing team.

Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.

Undertake project-specific analyses to determine business value and impact.

Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.

Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.

Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups, and integrate into core marketing platforms.

Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge. Required skills

Bachelor's degree in Analytics, Statistics, Computer Science, or a related field.

Proven experience of over 5 years in marketing analytics, data analysis, or a related field.

strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Familiarity with common marketing platforms and datasets.

CRM software and database management.

Working knowledge of programming languages for data analysis (e.g. R, Python, SQL (or equivalents)).

Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.

Ability to work with large and complex datasets.

Ability to quickly understand data systems, data connections and architecture.

Experience operating within enterprise data repositories, and advising on optimization strategies for marketing data.

Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.

Solid track record on providing valuable insights to answer business questions an uncover value.

Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.

Skilful at presenting findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations. Desired skills

Demonstrable experience with:

Statistical analysis and predictive modeling.

Leveraging AI for data analysis.

Implementing or working within a Customer Data Platform.

Developing and working with common marketing analysis frameworks such as RFM, CLV, multi-channel attribution models, pipeline influence and so on. This role is ideal for individuals who are passionate about leveraging data to drive marketing success and who thrive in collaborative, fast-paced environments.

location: WASHINGTON, District of Columbia
job type: Contract
salary: $ per hour
work hours: 8am to 4pm
education: Bachelors

responsibilities:

Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.

Develop and maintain dashboards and reports that provide actionable insights to the marketing team.

Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.

Undertake project-specific analyses to determine business value and impact.

Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.

Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.

Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups, and integrate into core marketing platforms.

Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
qualifications:

Experience level: Experienced

Minimum 5 years of experience

Education: Bachelors
skills:

Data Analysis (5 years of experience is required)

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

Applications accepted on ongoing basis until filled.