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    • Marketing Manager - Bethlehem - Guardian Life

    Guardian Life
    Guardian Life Bethlehem

    3 weeks ago

    Default job background
    Description

    The Marketing Manager for Wealth Management plays a crucial role in supporting the development and execution of marketing initiatives for our Wealth Management division. This role drives client engagement through materials, social platforms, and by supporting their financial professionals.

    Key Responsibilities

    • Assist in implementing a comprehensive marketing strategy for the Wealth Management division, aligned with business objectives and growth targets.

    • Collaborate with business and Marketing and Communications partners, product development teams, and sales departments to create compelling marketing collateral, programs, and campaigns.

    • Lead all aspects of creating core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.

    • Stay up-to-date on industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains competitive.

    • Ensure compliance with all regulatory requirements related to marketing and communications.

    Key Stakeholders

    Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital teams. This position reports to the Head of Marketing for Wealth Management, who, in turn, reports to the Head of IM Marketing.

    Qualifications

    • Bachelor's degree in marketing, business, or a related field.

    • Validated experience in marketing, with a focus on financial services or wealth management.

    • A consistent track record of driving successful marketing strategies and campaigns.

    • Excellent communication, interpersonal, and project management skills.

    • In-depth knowledge of digital marketing, content creation, and regulatory compliance.

    • The ability to analyze data and derive actionable insights to drive marketing decisions.

    Location

    This role is based onsite with 3 days a week in one of our offices in Hudson Yards NY, Bethlehem PA, or Holmdel NJ.

    At Guardian

    We provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

    Equal Employment Opportunity

    Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

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