Senior Manager, Marketing Analytics - Columbus - McKesson Corporation

Description

Overview

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We deliver insights, products, and services that make quality care more accessible and affordable. We focus on the health, happiness, and well-being of you and those we serve.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. You will work with stakeholders to turn challenges into data-driven solutions and help shape the future of health for patients, our communities, and our people.

CoverMyMeds is seeking an experienced Business Intelligence Manager - Marketing Analytics to lead the development of advanced marketing analytics capabilities. This role is ideal for someone energized by solving complex problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders. As a player-coach, you will lead a small team while partnering with Marketing Leadership to build a roadmap that expands and matures analytics capabilities.

This is a unique opportunity to shape the future of marketing analytics at CoverMyMeds from the ground up.

An ideal team member will live our core values: self-motivated, results-driven, and acting with integrity and humility.

What You'll Do

As Player

• Develop a 3-year road map and build a business case to execute that road map.

• Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.

• Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.

• Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.

• Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.

• Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.

As Coach

• Set data strategy and structure to integrate disparate sources for improved insights.

• Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and Google Analytics.

• Prioritize team initiatives and ensure alignment with business goals.

• Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses.

An Innovator & Leader

• Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation.

• Collaborate cross-functionally to enhance systems and streamline workflows.

• Design and execute a roadmap to elevate marketing analytics maturity.

• Leverage segmentation and personalization strategies to improve targeting and engagement.

• Influence senior leadership with data-driven recommendations that shape marketing strategy.

About You

You're a data storyteller who connects the dots between marketing performance and business outcomes. You're energized by solving complex problems and enjoy mentoring others. You bring a mix of technical expertise, strategic thinking, and strong communication skills.

Minimum Job Qualifications

Degree or equivalent experience. Typically requires 9+ years of professional experience and 1+ years of supervisory and/or management experience.

Education

• BA/BS or equivalent experience.

Critical Skills

• 10+ years in marketing analytics, including B2B experience.
• 1+ years in a leadership or mentorship role.
• Expert (5+ years') proficiency in:
• Google Analytics 4, Google Tag Manager, Adobe Analytics
• Paid advertising platforms (Google Ads, Meta Ads Manager)
• Data visualization tools (Tableau, Power BI)
• Marketo, Salesforce, SQL
• Strong experience in data mining, analysis, and insight generation.
• Skilled in presenting complex findings to non-technical stakeholders.
• Comfortable navigating ambiguity and shifting priorities.

Preferred Qualifications

• Experience with Marketo, Salesforce, ABM platforms, SEO tools.
• B2C and healthcare industry experience.
• Familiarity with statistical modeling and attribution techniques.
• Passion for teaching and sharing knowledge.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$109,500 - $182,500

McKesson has become aware of online recruiting-related scams. McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application. They do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson relies on a virtual assistant for certain recruiting-related communications. Job postings are posted on our career site:

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information, visit our Equal Employment Opportunity policies.

McKesson welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation please contact us at

Join us at McKesson