- Local Store Marketing:
- Brand Promotion:
- Digital Marketing:
- Community Engagement:
- Collaboration and Training:
- New Store Openings:
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years experience in field marketing, preferably in the fitness, restaurant or retail industry. Franchise experience strongly preferred.
- Demonstrated understanding of digital marketing channels and tools.
- Excellent communication, interpersonal, and relationship-building skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Health, dental, and vision benefits.
- Opportunities for career growth within a rapidly expanding fitness franchise.
- Free Ultimate club membership to workout at any of our clubs
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Field Marketing Manager - Tallahassee, United States - Retro Fitness
Description
At Retro Fitness, we believe in the timeless power of exercise, health, and fitness to enrich people's lives.For over 16 years we have been delivering a great member experience by offering world-class equipment, group classes, a Zen Den for relaxation and recovery, as well as on-app seasons and episodes of our popular shows like Retro Fitness Kitchen, Retro Fitness Nutrition, At-Home Workouts, Cobra Cycle Classes, Mental Health, and more.
Join us and become a part of a team driven by values that put customers first while helping people live their healthiest lives.
Job Overview:
We are seeking a dynamic and results-driven Field Marketing Manager to join our Retro Fitness team.
As the Field Marketing Manager, you will play a crucial role in developing and executing strategic marketing initiatives at the local level to drive membership growth, enhance brand awareness, and strengthen community engagement.
This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FLKey Responsibilities:
o Collaborate with franchisees, field operations team, and their respective club managers to identify and activate local marketing opportunities with business goals and objectives.
o Manager and implement promotional events, partnerships, and sponsorships to drive brand recognition within the community.
o Assist local franchisees in development of local digital marketing efforts, including social media campaigns, email marketing, mobile app, local website updates, and online advertising.
o Organize and participate in community events to foster Retro Fitness involvement and showcase the brand's commitment to a healthy lifestyle.
o Work closely with franchise owners, gym managers, and staff to ensure alignment with marketing initiatives within assigned region (approximately 40-50 franchisees).
o Collaborate with corporate teams, franchise owners, and local club teams to create impactful pre-sale, grand opening, and post-opening marketing campaigns.
o Oversee the development of marketing plans, including advertising strategies, promotional events, and community outreach, to generate excitement and awareness leading up to and during the opening phase.
Qualifications:
Willing and able to travel 6-8 days per month throughout the assigned region to assist franchisees and local marketing efforts.
and
salary requirements when applying online
Benefits:
Competitive base salary aligned with experience and qualifications.
We are proud to officially announce the launch of Project LIFT, a new company initiative to open 500 health clubs in 50 Black and Brown communities over the next five years.
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