Vice President, Marketing and Communication - Van Nuys, United States - Alzheimer's Association

Description

The Vice President, Marketing Communications is the leader of the region's marketing communications team, which delivers against Concern & Awareness goals while supporting the full mission of the organization. This position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer's Association.

This position is responsible for ensuring earned, paid/donated and organic social strategy and execution in the Greater LA market. This position will also manage and be responsible for the creations of marketing collateral and digital assets supporting strategic priorities for the region.

The VP of Marketing Communications works collaboratively within the Southland Leadership Team to develop strategic marketing communications support for our Care & Support, Research, Public Policy, Development and Diversity, Equity & Inclusion initiatives from San Luis Obispo to San Diego in partnership with Region 3 chapter lead staff.

This role is also an active member on the Nationwide Marketing Council composed of Marketing Communications leads from each Region.

Responsibilities:

Essential functions and responsibilities include, but are not limited to:

• Collaborate with the Region 3 and Southland Executive Director and fellow chapter leadership team members to develop, execute and evaluate region wide and community Marketing Communications opportunities that complement the Alzheimer's Association national strategic plan.
• Manage year-round, community-wide media relations strategy and implementation, including:
  • Leveraging and/or developing full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer's Association;
  • Cultivating close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs;
  • Ensuring staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate;
  • Pro-actively inserting the Alzheimer's Association into relevant trends and creating new opportunities;
  • Collaborating with the Home Office to manage an issues communication;
  • Sharing content and supporting Association staff throughout the Region 3 as they pursue their strategic goals.
  • Writing and editing content for weekly e-newsletter;
  • Negotiating media buys and/or donations with local media outlets, including resizing of existing creative on provided design platforms;
  • Lead Region 3 Marketing/Communications Committee to leverage content leaders experience, planning and utilization of key community contacts.
  • Lead to surpass KPI's and benchmarks
  • Write press releases and proprietary stories when needed
• Implement/oversee strategies to maximize the impact of social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) as appropriate, including:
  • Leveraging editorial calendar to plan full mission content tailored locally;
  • Identifying paid social opportunities that complement traditional paid and/or donated efforts;
  • Analyzing insights to evaluate engagement and optimize posts.
• Comfortable in a matrix environment and managing a support person. In promoting strategic initiatives across Marketing Communications channels, including:
  • Maintaining digital platforms to maximize brand awareness and ensure a positive user experience;
  • Leveraging and/or developing print and digital collateral as necessary to reach target audiences.
• Assure compliance with all Alzheimer's Association branding policies, procedures, standards and applicable regulatory requirements.
• Performs other duties as assigned

Qualifications:

• Degree in relevant field or experience in lieu of degree required.
• Ten years' experience in communications and public relations required.
• Five years' experience working with social media and marketing communications required.
• Five years management level experience required.
• Experience working with local media outlets and securing editorial coverage in this market required.
• Experience negotiating media buys and securing donated media required.
• Experience with healthcare communications is ideal.

Knowledge, Skills and Abilities:

• Understanding of the importance of consistent branding and messaging within a mission-based organization.
• Superior written and verbal skills.
• Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
• Solution-oriented with strong decision-making skills, demonstrating effective cost/benefit analysis.
• Ability to motivate and encourage others to maximize potential and achieve challenging organization goals.
• Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets, develop work processes and supervise professionals.
• Strong awareness of social media strategies to maximize reach and impact
• Ability to work occasional weekends and evenings
• Ability to bend, stoop, lift and transport up to 25 lbs. of materials
• Ability to travel
• Must have valid driver's license, access to reliable vehicle, good driving record and proof of automobile insurance

Title: Vice President, Marketing and Communication

Position Location: Los Angeles, CA

Full time or Part time: Full Time, exempt

Position Grade: 311, $130,000 - $150,000 annually

Reports To: Executive Director of the Southland Chapter

Who We Are:

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

At the Alzheimer's Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer's, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.

The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)