Media Planning and Strategy Lead - San Francisco

Only for registered members San Francisco, United States

2 days ago

Default job background
Full time $320,000 - $400,000 (USD)

Job summary

As the Media Planning and Strategy Lead at Anthropic you will develop and fully own and execute comprehensive media strategies that build awareness for Anthropic and Claude across our target audiences.

You'll be a strategic leader within the Marketing organization working at the intersection of brand building and performance marketing to ensure our media investments drive meaningful business impact.

Responsibilities

  • Develop and own Anthropics integrated media strategy across all channels including digital broadcast audio out-of-home print emerging platforms
  • Lead media planning buying for brand campaigns product launches always-on initiatives ensuring alignment with business objectives target audience insights

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