Employment Brand Design Specialist - Vienna, Virginia

Description · About the role · The Employment Brand Design Specialist is responsible for designing the methods, story, and tools that bring MyEyeDr.'s people programs and employer brand to life. You will shape the frameworks, messaging, and creative assets that help teams across ...

Job description

Description

About the role
The Employment Brand Design Specialist is responsible for designing the methods, story, and tools that bring MyEyeDr.'s people programs and employer brand to life. You will shape the frameworks, messaging, and creative assets that help teams across HR activate programs that attract, engage, develop, and reward our people. You will collaborate across HR teams and cross-functionally to design materials and campaign toolkits that others can execute with confidence. You will also maintain our digital presence through internal and external websites, ensuring content is compelling, clear, and easy to navigate.

Reporting to the Sr. Manager, People Experience Value Acceleration, you will be part of the Office of People Experience Design and partner frequently with the HR leadership team and associates across the department.

This is a hybrid remote role, offering a flexible work arrangement out of either our Raleigh, NC or Vienna, VA offices, with an in-office requirement of two days per week.

You Will

• Lead the design and launch of MyEyeDr.'s Employee Value Proposition and employer brand, crafting messaging frameworks, visual assets, and campaign materials that bring our story to life.
• Develop and maintain MyEyeDr.'s presence on Glassdoor and Indeed — creating content, templated responses, and feedback reporting that reflect our culture and influence reputation.
• Create compelling content and templates for the careers website and LinkedIn to enhance talent attraction and candidate engagement.
• Design clear, cohesive communications campaigns for key HR initiatives such as Open Enrollment, Engagement Surveys, and Total Rewards, ensuring consistency in voice and brand.
• Develop engaging talking points, scripts, and presentation materials to support the Chief People Officer in key meetings, leadership forums, and enterprise events.
• Build and manage a forward-looking calendar of people program communications that integrates HR topics with key industry, cultural, and organizational events.
• Drive continuity in HR communications and presentations across the team by sharing guidelines, templates, and feedback.
• Partner with leaders to shape tone and messaging, manage priorities with diplomacy, and ensure alignment between strategy and storytelling.
• Maintain and evolve SharePoint sites and HR microsites, balancing function, design, and usability for a seamless user experience.
• Uphold strict confidentiality with sensitive information, financial records, and personnel matters.
• Deliver all work with precision, urgency, and follow-through — ensuring every product is ready for leadership visibility, scalable across teams, and continuously improved.

About You

• A bachelor's degree in human resource management, communications, business administration, marketing or equivalent certification.
• 3+ years' experience with project management and/or communications management.
• Exceptional writing, editing, and storytelling skills with the ability to tailor tone and voice for diverse audiences — from executives to frontline employees.
• Demonstrated experience designing digital and print materials that balance clarity, visual appeal, and brand consistency.
• Proficiency in tools such as Canva, Adobe Creative Suite, etc. to create on-brand visuals, templates, and layouts for internal and external audiences.
• Strong sense of visual hierarchy, typography, and layout — able to translate complex ideas into engaging, easy-to-understand visuals.
• Strong executive presence, discretion, and ability to influence tone and outcomes across all levels.
• Naturally curious, adaptable, and proactive; able to anticipate needs and connect information across teams and topics.
• Proven success in working independently and the ability to anticipate stakeholder needs with some level of ambiguity.
• Demonstrated customer focus and collaboration skills.
• Knowledge of laws, regulations, principles, and practices related to Human Resources; SHRM or other HR certification a plus.

Grow with Us

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one

Introduction | MyEyeDr.

How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.

This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.

MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.