Marketing Manager - Paterson - Docutrend

    Docutrend
    Docutrend Paterson

    1 week ago

    Description
    Take us to the top
    If you're the kind of marketer who loves the thrill of ranking #1 on Google, thrives on building pipelines that overflow with leads, and gets just as excited about data dashboards as you do about killer creative ideas, keep reading.
    Docutrend is the leading modern office and workforce technology company in the Northeast. We give businesses the tools they need to work smarter-integrating IT, print, communications, and workflow solutions into one seamless package. Our service is personal, our tech is cutting-edge, and our potential for growth is huge.
    Now, we need a strategic, results-obsessed, AI-powered Marketing Manager to make sure everyone knows it.
    What You'll Own
    • SEO Domination: Develop and execute strategies to get us into-and keep us in-the top 3 search results for our category.
    • Lead Generation Engine: Drive aggressive inbound growth with targeted campaigns that actually convert.
    • Website Conversion Machine: Simplify, optimize, and revamp our site for clarity, speed, and maximum conversions.
    • Content that Converts: Lead creation of engaging blogs, videos, case studies, and email campaigns that make office tech sound unmissable.
    • Smart Automation: Use AI tools to streamline content production, reporting, and campaign optimization.
    • Campaigns with Purpose: Build and manage integrated marketing campaigns (email, social, PPC, events) with measurable ROI.
    • Data-Driven Decisions: Monitor, measure, and report on everything that matters-turning insights into action.
    • Project Leadership: Keep every player (internal and external) aligned to hit KPIs and deadlines.
    Who You Are
    • A strategic thinker with a competitive edge-you like to win, and you have the numbers to prove it.
    • An SEO and inbound marketing specialist who knows how to turn traffic into leads and leads into sales.
    • Fluent in marketing analytics tools and able to translate data into compelling recommendations.
    • Comfortable using AI to optimize workflows, scale content, and improve targeting.
    • A detail-driven project manager who gets things done and makes sure others do, too.
    • Creative enough to make "office technology" sound exciting-and analytical enough to measure exactly how well it worked.
    Required Skills & Qualifications
    • Bachelor's degree in Marketing, Communications, or related field.
    • 5+ years in a corporate marketing department or marketing agency with a B2B focus.
    • Proven expertise in SEO and inbound lead generation.
    • Experience with CRM systems (e.g., HubSpot, Salesforce) including segmentation, automation, and reporting.
    • Proficiency with email marketing and social media marketing tools.
    • Google Ads, Google Analytics, and Google Search Console experience.
    • Intermediate to advanced Word, Excel, and PowerPoint skills.
    • Proficient with image editing (e.g., Adobe, Canva) and web editing/CMS platforms (e.g., WordPress).
    • Strong project management skills with the ability to coordinate multiple stakeholders and drive projects to completion.
    • Metrics-driven mindset with an eye for creativity.
    • Strong analytical skills and the ability to interpret and present data clearly.
    • High energy, competitive spirit, and a drive to win.
    • Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, Surfer SEO, Grammarly) to streamline workflows, enhance content, optimize campaigns, and support data analysis.
    • Results-driven, detail-oriented, consistently meets deadlines, and produces high-quality work.
    • Collaborative team player with excellent written and verbal communication skills.
    Why You'll Love It Here
    • Competitive salary $90K - $110K with flexibility for top performers.
    • Performance-based quarterly bonus program.
    • Comprehensive benefits and 401(k).
    • Generous PTO and hybrid flexibility.
    • Direct line to leadership-your work and ideas will have visible impact.
    • Support for hiring offshore resources to fill in skill gaps and help you execute at speed.
    This isn't a "keep the lights on" marketing role-it's a growth mission. If you're ready to lead, compete, and win, we want to talk.
    Apply now and send us the metrics you've delivered that prove you can take us to the top.
    Job descriptions do not typically include every duty or responsibility that a person in the role may be asked to perform. You may be required to perform other related duties as assigned.
    This position is hybrid based out of our Totowa, NJ office.

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