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    • Digital Marketing Manager - New York - SourcePro Search, LLC

    SourcePro Search, LLC
    SourcePro Search, LLC New York

    1 month ago

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    Description

    Job Description

    The ideal candidate will lead efforts in website development, email marketing, content strategy, and other marketing systems-related projects.

    Key Responsibilities

    • Lead digital projects and initiatives
    • Oversee digital properties, including the website, blog platform, email marketing software, packet generator platform, and event-related software
    • Liaise with outside vendors to plan and drive digital strategy
    • Advise on and execute best practices for SEO (search engine optimization), SEM (search engine marketing), and content strategy
    • Measure and report on the performance of all digital marketing campaigns
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Leverage analytics to evaluate and advise on end-to-end client experience across multiple channels and client touch points
    • Responsible for managing information, initiatives, and tools that are designed to support the marketing and business development efforts of the firm
    • Understand, evaluate, and recommend new ways technology can improve the firm's marketing function internally and externally
    • Keep current with existing and emerging trends and best practices
    • Responsible for hiring, overseeing, and coaching digital team, if applicable

    Requirements

    Required Skills and Experience

    • 5+ years of experience working with digital channels, preferably with a professional services organization
    • Broad knowledge of multiple facets of the digital experience, including web development, content strategy, analytics, user experience, and optimization
    • Experience managing large-scale projects, including budgets, planning, and staffing
    • Track record of developing creative solutions while keeping a focus on objectives and results
    • Broad technical knowledge, including HTML, SEO, SEM platforms, analytics, and search platforms, content management solutions, and analytical software
    • Expertise in web writing, editing, and proofreading, specific to an online environment

    Preferred Qualifications

    • Bachelor or advanced degree
    • Prior professional services experience
    • Supervisory experience

    Competencies

    • Excellent problem-solving and troubleshooting skills
    • Great project management skills and follow-through ability
    • Self-starter, driven, and highly motivated
    • Excellent client service skills
    • Ability to communicate complex systems to non-experts and present initiatives and results to multiple audiences
    • Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
    • Detail-oriented and highly organized
    • Demonstrates great initiative and the ability to work independently
    • Strong attention to detail and ability to follow instructions with a high degree of accuracy
    • Team-oriented with the ability to work collaboratively across offices
    • Excellent organizational and time management skills; ability to prioritize and work concurrently on a variety of projects and requests, providing a solutions-oriented approach
    • Ability to keep confidential any information, observations, or viewpoints regarding firm personnel or matters
    • Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
    • Ability to function in a collaborative organization and be a team player
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