Campaign Management Specialist - Durham - Appfire

    Appfire
    Appfire Durham

    1 week ago

    Description

    Campaign Management Specialist

    At Appfire, we empower you to choose how you work best. With two decades of software innovation that fosters collaboration and breaks down barriers, we embrace unique work styles.

    Choose your work environment: Whether from home, in one of our offices, or while traveling, you determine where you're most effective. From top-notch equipment to accumulated wisdom on succeeding in a remote-first culture, we provide everything you need.

    Choose to harmonize work and life: Structure your day around your personal and professional priorities. Benefit from flexible time off without cumbersome approval processes. Trust is key from day one— deliver exceptional work while still enjoying life.

    Choose your growth path: Take control of your career development with access to online learning platforms, training, leadership programs, and internal hackathons. Collaborate globally to gain diverse perspectives. Our internal mobility program stands ready to support your evolution when you seek new challenges.

    Join us at Appfire and tailor your experience. Choose how you want to work. Choose Appfire.

    We're looking for an experienced Campaign Management Specialist to design and execute impactful marketing campaigns that elevate brand awareness, drive engagement, and contribute to pipeline growth. In this role, you'll collaborate across Marketing, Product, and Sales to ensure that all campaigns are integrated, strategic, and optimized.

    What You'll Do:

    • Campaign Strategy & Planning: Design and implement multi-channel marketing campaigns that align with objectives and target audience insights. Map out audience journeys and collaborate with partners to incorporate their value propositions into campaigns.
    • Cross-Functional Collaboration: Work closely with Product Marketing on audience targeting and messaging. Collaborate with Content creators for effective asset management and engage with Creative teams on campaign design and web requirements.
    • Execution & Optimization: Launch and manage campaigns using digital, email, paid media, social, and events. Regularly analyze performance and optimize strategies for maximum ROI.
    • Performance Analysis & Reporting: Set KPIs based on historical data, monitor campaign effectiveness, and provide insights to stakeholders to guide decision-making.
    • Lead Management: Partner with Sales and Channel teams to assess lead quality and track campaign influence on pipeline and revenue generation.
    • Budget Oversight: Create and manage campaign budgets, ensuring resources are allocated efficiently. Collaborate with agencies to make real-time adjustments based on performance.

    Qualifications:

    • 5+ years of marketing experience, particularly in campaign management or demand generation roles.
    • Success in building and scaling integrated marketing programs across diverse channels.
    • B2B technology or SaaS sector experience strongly preferred.
    • Deep understanding of the sales funnel and buyer's journey, and ability to create campaigns that facilitate movement from awareness to purchase.
    • Experience in an agile environment and utilizing project management tools.
    • Strong analytical skills with proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
    • Excellent communication and storytelling abilities, capable of presenting insights to senior leadership.
    • Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced setting.
    • A collaborative mindset with adaptability to work cross-functionally.

    What We Offer:

    • Financial Benefits: All Appfire employees have access to company equity and a 401(k) matching component.
    • Skills Development: Go beyond traditional learning with access to Appfire University, featuring interactive resources and courses to enhance your skill set.
    • PTO, Health & Well-Being: 10 paid holidays plus flexible PTO, ensuring ample time for personal needs; full coverage for health insurance; and a 50/50 split for dental and vision insurance.
    • Volunteering: Participate in our CSR program with 24 hours of paid volunteering time.
    • Other Perks: Flexible Spending Accounts, plus stipends for mobile and internet.

    About Appfire:

    Appfire operates on a people-first ethos, maintaining a remote-first model with over 850 employees across 28 countries. We champion an inclusive environment, investing in team growth both professionally and personally.

    With a strong commitment to social impact through our corporate responsibility initiatives and the Pledge 1% commitment, we actively engage our community.

    Our mission remains steadfast: equip and connect every team for their best work yet. We thrive on research-driven product development, enhancing platforms like Atlassian and Salesforce, serving over 20,000 clients globally, including notable names like Tesla and NASA.

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