Regional Retail Community and Marketing Lead Austin, TX - Rivian

Description

About Rivian:
Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge whats possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown.

Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary:

Rivian is seeking an innovative leader and proven local marketing specialist to develop and execute the community engagement, activation, and event strategy for our retail spaces.

You are the ultimate brand ambassador, focused on creating an authentic connection between Rivian and the community at large.

You will seamlessly weave Rivians physical space with the social fabric of the local community, nurturing strong bonds and lasting relationships centered on a shared desire to make the world a better place.

You understand the importance of engaging with and building the Rivian community through our retail locations and will partner with programming teams to concept and execute local events and activations designed to achieve business objectives in your market.

To be successful in this role, you must have a customer-first approach and thrive in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset.

You are results driven and demonstrate an understanding of how each interaction supports the broader customer experience.


Responsibilities:
Develop and implement Rivians Community Engagement and Local Marketing strategy, focused on building deep, authentic relationships and driving brand affinity in the market

Collaborate closely with the Brand, Comms, Marketing, and Retail teams to concept, plan and execute activations, events, and strategies that engage the community, amplify brand awareness, generate demand, and achieve business objectives in your market.

Develop and implement local partnerships, focused on establishing organic relationships with community leaders, stakeholders, like-minded brands, artists, makers, innovators, and subject matter experts who strongly align with Rivians mission and help lift brand awareness
Lead, own and manage local marketing and event operations and production in alignment with objectives and budget, including building and executing the run-of-show
Ensure that the experience is best-in-class: authentic, engaging, educational and aligned with Rivians core values and culture
Keep a pulse on the Rivian community, regularly surfacing Voice of Customer and Community feedback
Support new market launch and business development activities in advance of locations opening
Identify, drive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activations
Possess a high level of brand and product expertise, staying up to date on all required training and courses
Support various activations, new location openings, remodels, pop-ups, and special events within your market and beyond as needed
Maintain compliance with all local, state, and federal regulations as well as Rivian company policy and procedures
Take on additional projects, duties and assignments as required and/or by request from the retail leadership


Qualifications:
5-7 years experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brand
At least 21 years of age
Previous leadership experience preferred
The ability and willingness to travel regularly, up to 70% of the time, including driving to various worksites
Ability and availability to support experiences and events on nights and weekends
Ability to support onsite event production, including lifting heavy equipment and standing for long durations
A passion for bringing people together around common values and shared passions
Proven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiences
Energetic, enthusiastic, and engaging customer interaction style
Ability to understand and articulate concepts in the technology and automotive space
Resilience and ability to overcome objections using active listening and critical thinking
Ability to multi-task while providing exceptional quality of work
Excellent written and verbal language skills in English, additional languages a plus
Ability to learn quickly, thrive in a fast-paced environment and adapt to changing timelines
An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community
Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do. Solve problems and overcome challenges with creativity and ingenuity
Ability to build and maintain relationships, solicit cooperation, and achieve results through collaboration while managing multiple projects simultaneously in a fast-paced, high-growth environment


Company Statements:
Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at

.
Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (Candidate Personal Data).

This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information.

Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivians service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.

#J-18808-Ljbffr