- Scale end-to-end lifecycle marketing campaigns for core distribution channels and product lines
- Manage the new customer onboarding and marketing communication experience both in-app and through email
- Optimize gaps found in customer behavior to drive desired behavior or business results
- Design and develop programs focused on increasing customer lifetime value
- Partner with internal and external creative services to develop new and maintain existing marketing materials
- Evaluate marketing campaign performance and provide feedback on ways to optimize the customer experience
- Develop and deploy customer surveys to gain insights and provide direction for product and marketing roadmaps
- Respond to customer feedback in a timely manner
- Assist in managing legal queues for marketing asset approval and provide teammates with timely and clear direction
- Assist in ongoing product portfolio and customer segmentation strategies
- Collaborate with outside vendors and agencies to achieve superior results
- Strategic and creative thinker with proven analytical and problem-solving capabilities
- Willing to question status quo to improve marketing program and results
- Exceptional interpersonal skills: ability to interact and communicate with all levels of the organization
- Detail and results-oriented with excellent execution
- Accountability of actions and ownership of tasks and duties
- Passion for efficiency and seeks opportunities for improvement
- Desire to take initiative
- Thrives in a fast-paced, collaborative environment
- Shares feedback in a positive manner
- Strong organizational skills and attention to detail
- Effective project management skills and ability to manage multiple projects simultaneously
- Independently manage shifting priorities with hard deadlines and multiple tasks
- Bachelor's degree in marketing, communications, or business preferred
- 2+ years of marketing experience in financial services preferred
- Experience in lifecycle or customer relationship marketing preferred
- Experience working in email and app channels for design and content and customer experience preferred
- Intermediate proficiency in Microsoft Office Suite required
Marketing Specialist - Irving, United States - Populus Financial Group
Description
The safety and wellbeing of our customers and employees is our top priority. Most of our Corporate office operates remotely as we continue to closely monitor COVID-19 updates at the national and local levels (some positions may operate on-site). Populus is an amazing company where our employees stay because they love their teams and the growth opportunities. Additionally, we offer a competitive 401K match, a generous paid time off package, and Health Benefits. Our mission is to provide a broad range of quality financial products and services delivered with best-in-class customer service. We work and lead with integrity, and we celebrate employees who exemplify our values. Come join our team
The Marketing Specialist is responsible for the development, implementation, and optimization of marketing strategies, tactics, and programs for Populus Financial Group card product lines. This individual will be a member of an exciting, fast-paced, and growing team that is making an immediate impact diversifying our card products. This role is responsible for new customer engagement, existing customer lifecycle, and customer experience, through our email and app channels.
This role will work cross-functionally with other Marketing team members, Product Management, Legal and Compliance, Operations, Finance, and other groups as necessary. Populus Financial Group is a results-oriented, fast-paced, and growing organization. This role will support Populus marketing strategy and execution and will report directly to the Director of Product Marketing.
Major Responsibilities
Key Competencies
Minimum Qualifications
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.
While performing the duties of this job, the employee is regularly required to sit, stand or walk; use hands to finger, handle, or feel; reach with hands and arms; stoop or bend; and talk or hear. The employee must occasionally lift and/or move up to 50 lbs. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. This position might require long hours and weekend work.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.
EEO Statement
Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.