General Manager, Paige Co - New York, New York, United States
2 days ago
Job description
TITLE: General Manager, Paige Co. LOCATION: NYC (Preferred)COMPANY OVERVIEW
At Pro Shop, we seek to super-serve golf fandom by blending golf and culture together. Our vision is to engage, empower, and grow the global golf community through innovative storytelling and a curated selection of products and services. We will combine golf media, production and commerce businesses, aiming to be the ultimate destination for golf enthusiasts of all ages, backgrounds, and skill levels, where they can immerse themselves in the essence of the sport.
POSITION OVERVIEW Pro Shop is seeking a General Manager (GM) to lead, operate, and scale a joint venture (JV) with Paige Spiranac across media, commerce/merchandise, and sales.
This role functions as the internal manager and operator of the JV inside Pro Shop - owning strategy, execution, and results while serving as the point of accountability between Pro Shop's content, commerce, sales, and marketing teams and Paige and her representation.
The GM will ensure that Paige Co. opportunities are prioritized, executed at a premium level, and aligned with Pro Shop's commercial goals, Paige's brand and expectations and long-term equity value.
RESPONSIBILITIES Joint Venture Management · Oversee the JV business holistically, including strategy, execution, and performance · Coordinate annual budget, forecasts, and resource allocation across media, commerce, and partnerships · Track and report on KPIs: revenue, margins, engagement, growth, and ROI. · Identify and prioritize new growth opportunities across content, commerce, licensing, and other areas in conjunction with Paige's representation.
Talent Management · Serve as Pro Shop's primary point of contact with Paige · Ensure Paige's time, brand, and IP are deployed intentionally, efficiently, in line with her brand standard. · Prepare Paige for key appearances, launches, and partner engagements · Coordinate with Paige's external representation, while ensuring Pro Shop alignment
Project Management & Execution · Serve as lead project manager across all initiatives · Translate strategy into clear roadmaps, timelines, and deliverables · Drive cross-functional execution across Pro Shop content, production, sales, marketing, commerce, and legal teams · Ensure launches are on-time, on-brand, and commercially optimized
Content & Programming Leadership · Work with media and content planning teams to:
· Shape the creative slate for Paige-led shows and formats · Plan episodic calendars, shoot schedules, and promotional rollouts · Develop and execute YouTube distribution and monetization plans · Balance creative ambition with production and monetization realities · Ensure content aligns with Paige's voice, audience, and long-term brand positioning · Work with Pro Shop Sales and marketing teams to serve as internal quarterback for partner relationships tied to the brand
Commerce & Brand Extensions · Partner with Pro Shop commerce teams to: · Develop, launch, and scale branded products and lines · Coordinate product ideation, sourcing, pricing, and go-to-market strategy · Own brand consistency across products, packaging, messaging, and customer experience · Track product performance and iterate based on data and feedback
QUALIFICATIONS · years experience in media, talent representation, consumer products, or GM-level roles · Proven experience owning complex, cross-functional initiatives across multiple stakeholder groups · Experience in sports, entertainment, media, or creator-led brands · Strong commercial instincts with experience managing budgets, P&L, and revenue targets · Exceptional project management and communication skills · High emotional intelligence; trusted with talent relationships · Experience with YouTube channel and/or commerce/merchandising development strongly preferred
BENEFITS
- Competitive salary and compensation package
- Stock options
- Comprehensive health, dental, and vision insurance
- Flexible work hours and remote work options
- Opportunities for professional development and career advancement
- Dynamic and collaborative work environment with a culture of innovation and impact within the Greater DC Area with offices in NY, Ponte Vedra Beach, FL and LA as well.
The salary range for this position is between $150,000 and $160,000, depending on experience and qualifications.
Pro Shop is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We encourage qualified candidates from all backgrounds to apply.
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