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    Marketing Coordinator - West Columbia, United States - Blanchard Machinery

    Blanchard Machinery
    Blanchard Machinery West Columbia, United States

    3 weeks ago

    Default job background
    Description
    Marketing Coordinator

    Job Locations

    US-SC-Columbia

    Job ID

    Category

    Corporate Administration

    Type

    Full-Time

    Overview

    The

    Digital Marketing Coordinator


    is a dynamic role that supports the Digital Marketing Strategist in the execution and optimization of digital marketing initiatives to promote Blanchard Machinery's products and services.

    This position plays a key role in implementing marketing strategies through social media, email campaigns, SEO, and content management.

    The ideal candidate is a creative and organized individual with a passion for digital marketing and a drive to contribute to the team's success.

    Join us in shaping the future of marketing excellence and making a significant impact in South Carolina and our industry.

    Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results.

    Some of the benefits of joining our team are:
    Competitive Pay.

    Benefits:
    Medical, dental, vision, 401K, profit sharing, generous PTO and paid holidays, uniforms, and much more.
    Exposure to world-class CAT training and development.
    A friendly and supportive work environment.
    Continuous exposure to learning and new technologiesOpportunities for advancementAbout Blanchard Machinery

    Blanchard Machinery sells, rents, and services Cat and other allied brands of construction and power equipment across South Carolina. Our customers engage in a variety of activities ranging from landscaping and agriculture to road construction and power generation. We strive to support their success and contribute to making South Carolina a great place to live and work. As a fourth-generation family business, we are committed to reinvesting in our people and communities.
    Responsibilities


    Contributes to a positive work environment and promote the vision, mission and values of BMC.Completes all job responsibilities in a safe manner, promotes and champions a safe and healthy work environment.

    Assist in the management and optimization of the company website and supporting digital platforms.
    Support PPC, SEO, and local search strategies under the guidance of the Digital Marketing Strategist.
    Help maintain relationships with digital marketing agencies and partners.
    Contribute to the analysis and refinement of digital campaigns based on performance data to optimize spend and effectiveness.
    Support the management and execution of email marketing campaigns, including setup, distribution, and analysis.
    Assist in managing content calendars for all digital platforms, ensuring consistency and adherence to brand guidelines.
    Collaborate with the marketing department to create reports and dashboards highlighting online marketing initiatives and results.
    Conduct competitor analysis to stay ahead in the digital space.
    Help manage the corporate photo library and ensure resources are available for marketing campaigns.
    Participate in various marketing projects as needed to support the department's objectives.
    Other duties as assigned.
    Qualifications

    Bachelor's degree in Marketing, Advertising, or a related field is preferred.1-2 years of experience in a digital marketing role.
    A keen interest in digital marketing, social media, and web technologies.
    Basic knowledge of SEO, Google Analytics, and Google AdWords.
    Strong writing skills with some experience in creating web content.
    Familiarity with WordPress and Salesforce Marketing Cloud is a plus.
    Excellent organizational skills and attention to detail.
    Ability to work independently and as part of a team.
    Flexibility to undertake a wide range of tasks and assist the team as required.
    Working ConditionsThe physical environment requires the employee to work inside throughout the year.
    Moderate travel and after hour events required.
    Job requires standing, stooping, squatting, pushing, pulling, twisting, turning, lifting.
    Seeing, reading, writing and physical presence at the job location are required to complete job responsibilities.
    Use of computer and other forms of technology to complete job responsibilities.

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