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    Search Engine Optimization Analyst - Plano, United States - Gannett

    Gannett
    Gannett Plano, United States

    1 month ago

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    Description
    The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses.

    This role interfaces with internal and external customers, support teams, and others to deliver solutions that cater to our local SEO clients.

    This role demonstrates expert proficiency with online search and advertising technologies and web based marketing techniques.

    Job Summary

    The SEO Analyst will be responsible for implementing and managing Search Engine Optimization (SEO) solutions in support of the company's Reach SEO offerings

    The candidate must be flexible and able to multitask across a variety of job duties, including the ability to:


    Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activitiesMonitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization etc.

    Update website content and meta data via LOCALiQ's proprietary CMSTroubleshoot underperforming SEO profiles and provide a cost effective solutionKeep up to date on the latest SEO best practices, strategies and technologiesProactively provide strategic recommendations applicable to clients' business models, expectations, and goalsBuild rapport with clients' representatives through routine and scheduled interactionsKnowledge Skills and Abilities:

    Strong understanding of SEO best practicesWorking knowledge of web protocols, web application architectures and frameworks1+ years of demonstrated SEO experience with web development experienceKnowledgeable in HTML, CSS, and other SEO related technologiesProven ability to improve organic search performance within major search enginesExperience with various tools including Google Analytics, AdWords, and Search Console pStrong analytical skills with the ability to solve complex problemsEffective oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audienceStrong organization and project management skills to manage multiple ongoing projectsStrong sense of ownership, drive and urgencySelf-starter with the ability to multi-task in a highly-demanding, fast-paced environmentPrevious experience with web platforms such as WordPress, HubSpot, GoDaddy, Squarespace, Magento preferredKey Competencies

    Analytical abilitiesCan quickly analyze issues to identify root causeAble to evaluate large volumes of data to make inferences and recommendationsStrategic PerspectiveLooks at multiple aspects when evaluating industry vertical performanceCan easily pose and suggest future technique scenariosAble to discuss multiple aspects & impacts of issues and propose future optionsManaging through System & ProcessCan design practices, processes, and procedures to assist in SEO program managementCan work with other team members to accomplish common goalsDemonstrates excellent attention to detailPossesses strong business ethics, is reliable and dependableCustomer FocusEstablishes and maintains effective relationships with clientsSeeks client feedback and incorporates it into future activitiesDemonstrates dedication to meeting client expectations and requirementsActs with customer in mindTranslates client needs into actionable goals and tasksEducates clients on Best Practices and overall education of SEOCooperative team player with the ability to work independentlyHas high energy, a confident mannerQualifications

    Bachelor's Degree1+ years of work experience in a similar role or combination of education and experienceDemonstrated ability to optimize websites for SEO

    #LOCALiQ#LI-LLL1

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