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  • Sr. Integrated Marketing Manager - Mountain View - Mediabistro

    Mediabistro
    Mediabistro Mountain View

    3 weeks ago

    Description
    Job Title: Senior Integrated Marketing Manager

    About the Role:

    We are seeking a skilled, self-motivated, data-driven Senior Integrated Marketing Manager to join our Microsoft Cloud and AI marketing team. As a key member of our team, you will develop, launch and optimize connected end-to-end customer journeys that drive interest, engagement and acquisition into Azure.

    Responsibilities:

    * Develops end-to-end Azure integrated marketing and customer journey across digital marketing channels for selected marketing play scenarios prioritized, with a focus on Data & Analytics
    * Connects with channel leads to align on customer journeys, plans and strategies
    * Identifies content gaps and opportunities and oversees development of digital content aligned to the data decision maker audience
    * Supports quarterly and fiscal year priorities and planning by identifying investment opportunities and areas of growth to bring focus to our marketing execution
    * Collaborates with Product Marketing Teams to understand market dynamics, business opportunities, product roadmaps and disclosure plans for Azure data services (e.g., Fabric)
    * Engages with Product Marketing to learn and understand the highest business priorities and develops integrated marketing experience to support those priorities
    * Partners with Analytics Teams to support Integrated Marketing reviews and report on performance of the marketing plans; deeply understands performance and insights
    * Shares and evangelize plans and gather feedback based on research and learnings
    * Supports new initiatives coming from PMM and seller teams and determines support through v-team including reprioritization of resources.

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