Brand Manager - St Louis, United States - MGP Inc

Description

We are looking to hire a Brand Manager to join our Luxco team in St. Louis, MO.

Utilizing input from other stakeholders; develop, implement, and evaluate marketing and business plans for focus brands which meet gross margin and sales objectives for Luxco within specified brand support levels.

Responsible for overall coordination, execution of programs and leading daily activities for specific focus brands.

What will you do?Business AnalyticsEstablish and understand key segment (and brands within segment) health measures/metricsHave broad marketplace understanding with support and expertise from key stakeholdersUnderstand retailer/distributor go to market strategies and implicationsAnalyze category data to understand trends, brand health, implicationsAbility to use and leverage Whiteboard/Nielsen/Diver/VIP/etc.

Identify SWOT on Segments, brand(s) and competitorsUtilize other sources of analytics such as SEO, Nielsen, Consumer research, etc.
Translate all data sources from above to develop conclusions, implications and recommendationsIdentify analysis opportunities for the segment(s) and brands within the segment(s)

Involved in customer specific planning as neededMeet with DM's/Distributors/Field Marketing on regular basis (~20-25% of their time) to gain better understanding of our focus brands, competitive set and distributor go to market strategiesProduct DevelopmentDevelop understanding of consumer target (demographics, psychographics, trends, etc.)

for brandsDevelop targeting strategy for brands (features, benefits, pricing, etc)Identify research/analysis opportunities for the consumer targetUnderstand key trends affecting consumer and develop implications and opportunitiesDevelops ABM (if there is one) to manage the following:
Deployment material for Communications/Programs/Promotions, etc.

Social strategy development and executionOn and off premise execution for focus brandsSmaller non-focus brand managementFinancial AnalysisHas deep understanding of segment/brand P&L and driversProvides analytical support for financials and key business metrics where neededManages approved and allocated brand support (A&P) which ultimately rolls up to overall brand gross margin goal for the companyAccountable for management of A&P segment budget details and administrationProvides strategic rationale for spending and reallocation recommendations throughout the year and for the ABPDevelop pricing strategy for segment and identifies pricing opportunities (every day and promotional)Understand segment and brands/retailer/distributor marginsBusiness AcumenUnderstand product manufacturing process, key product benefits vs.

competition and cost of goodsIdentify opportunities and make recommendations on PCP (product cycle plan) - product improvements, cost savings, product offering, etc.

Develop and executes Product Cycle Plan while managing SKU offering (SKU rationalization)Initiates and helps manage claim development with R&D and TTBDevelop distribution strategy recommendation (COT, retailers, and retail location) for segmentPrimary contact for customer specific product needsDevelopment of sell sheet/sales presentation contentCommunicationDevelopment of the overall media planExecutes segment specific mediaDevelop and execute product communication planHelp develop media target and positioningLeads development of product PRKey contact with agencies for segmentWhat do you need to bring to the table?Bachelor's Degree requiredMaster's Degree preferredMinimum 3-5 years' experience in consumer-packaged goods marketingProven leadership and strategic abilitiesMust be a decisive, action-oriented individual with experience leading othersProven ability to communicate cross functionallyMust have excellent written and presentation skillsProven ability to work effectively in/on teamsExcellent computer skills including Microsoft OfficeWhat will we provide you with.

MedicalDentalVisionShort-term/long-term disabilityLife insurance401(k) / 401(K) MatchingPTOWho are we?MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions.

Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins and vodkas to craft and multinational brands.

MGP's own Branded Spirits business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer.

Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.