Marketing Coordinator - Columbia, United States - Blanchard Machinery

Description

The Digital Marketing Coordinator is a dynamic role that supports the Digital Marketing Strategist in the execution and optimization of digital marketing initiatives to promote Blanchard Machinery's products and services. This position plays a key role in implementing marketing strategies through social media, email campaigns, SEO, and content management. The ideal candidate is a creative and organized individual with a passion for digital marketing and a drive to contribute to the team's success.

Join us in shaping the future of marketing excellence and making a significant impact in South Carolina and our industry.

Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results. Some of the benefits of joining our team are:

Competitive Pay.
• Benefits: Medical, dental, vision, 401K, profit sharing, generous PTO and paid holidays, uniforms, and much more.
• Exposure to world-class CAT training and development.
• A friendly and supportive work environment.
• Continuous exposure to learning and new technologies
• Opportunities for advancement

About Blanchard Machinery

Blanchard Machinery sells, rents, and services Cat and other allied brands of construction and power equipment across South Carolina. Our customers engage in a variety of activities ranging from landscaping and agriculture to road construction and power generation. We strive to support their success and contribute to making South Carolina a great place to live and work. As a fourth-generation family business, we are committed to reinvesting in our people and communities.

• Contributes to a positive work environment and promote the vision, mission and values of BMC.
• Completes all job responsibilities in a safe manner, promotes and champions a safe and healthy work environment.
• Assist in the management and optimization of the company website and supporting digital platforms.
• Support PPC, SEO, and local search strategies under the guidance of the Digital Marketing Strategist.
• Help maintain relationships with digital marketing agencies and partners.
• Contribute to the analysis and refinement of digital campaigns based on performance data to optimize spend and effectiveness.
• Support the management and execution of email marketing campaigns, including setup, distribution, and analysis.
• Assist in managing content calendars for all digital platforms, ensuring consistency and adherence to brand guidelines.
• Collaborate with the marketing department to create reports and dashboards highlighting online marketing initiatives and results.
• Conduct competitor analysis to stay ahead in the digital space.
• Help manage the corporate photo library and ensure resources are available for marketing campaigns.
• Participate in various marketing projects as needed to support the department's objectives.
• Other duties as assigned.

• Bachelor's degree in Marketing, Advertising, or a related field is preferred.
• 1-2 years of experience in a digital marketing role.
• A keen interest in digital marketing, social media, and web technologies.
• Basic knowledge of SEO, Google Analytics, and Google AdWords.
• Strong writing skills with some experience in creating web content.
• Familiarity with WordPress and Salesforce Marketing Cloud is a plus.
• Excellent organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Flexibility to undertake a wide range of tasks and assist the team as required.

Working Conditions

• The physical environment requires the employee to work inside throughout the year.
• Moderate travel and after hour events required.
• Job requires standing, stooping, squatting, pushing, pulling, twisting, turning, lifting.
• Seeing, reading, writing and physical presence at the job location are required to complete job responsibilities.
• Use of computer and other forms of technology to complete job responsibilities.