Director Field Marketing - Houston, United States - Smile Doctors

Description

Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.

We are looking for a Director, Field Marketing to join our team.

If you are looking for an opportunity to be a part of a growing company and industry leader, Smile Doctors is the place for you. We operate the largest national network of orthodontic clinics with locations in more than 20 states. At Smile Doctors, we excel at providing exceptional patient care.

What We Offer

Competitive salary

Medical, dental, vision and life insurance

Short and long-term disability coverage

401(k) plan

3 weeks paid time off in your first year + paid holidays

Discounts on braces and clear aligners for you and your family members

What You'll Do

Manages a team of Area Marketing Managers for each region

Develops annual local marketing plans in partnership with Area Marketing Managers, Regional Operations Managers, and Marketing Support Services to deliver against new patient exam and experience metrics

Collaborates in the creation and implementation of the annual promotional and event calendar

Develops and implements appropriate marketing programs congruent with the Smile Doctors network of brands and brand architecture to increase brand awareness, acquire new patients, improve digital traffic leads, increase conversion rates, and increase patient referrals

Coordinates Continuing Education Events with Area Marketing Managers, Doctors, and Speakers.

Develops local market promotions and events to drive incremental qualified leads

Oversees the planning and support of grand openings, patient appreciation and anniversary events

In partnership with Media Strategy, develops and manages specific local advertising initiatives relative to print, radio, television, billboard, etc. to maximize investments and new patient exams

Oversees the management of the monthly media scoreboard and effectively communicates to Regional Operations Directors and Doctors

Develops patient experience recommendations and corresponding in-clinic marketing communications/programs

Collaborates with Affiliations, Finance, Operations, and 3rd party agencies to drive marketing tactics and to coordinate efforts among all functions and channels

Develops first-hand knowledge of market dynamics and opportunities by spending time in market identifying business potential and corresponding marketing programs

Develops with the Area Marketing Managers and clinic teams ongoing local market competitive analysis and reporting and provides real time recommendations to address

What You'll Need

BS or BA in healthcare or business-related field

Minimum 10 years of experience leading and executing strategic Marketing and Advertising initiatives and programs, preferably in a fast-paced retail environment

5+ years' experience in leading and developing a high performing team of Marketing professionals

Computer skills in word processing, spreadsheet, database management, content management systems and desktop publishing applications

This is the perfect opportunity to grow with an expanding organization Apply today

Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.