Senior Ecommerce Manager - Yonkers
6 days ago
Job summary
The Senior E-commerce Manager owns the end-to-end performance of Bask & Lather's digital storefronts, with primary responsibility for Shopify DTC and supporting oversight of marketplaces including Amazon, TikTok Shop, and Walmart Marketplace.Responsibilities
- E-commerce Ownership & Site Management Own daily, weekly, and monthly performance of Shopify Plus
- Conversion Rate Optimization (CRO) Own CRO strategy and execution across Shopify and key landing pages
- Merchandising Promotions Campaign Execution Lead on-site merchandising strategy tied to campaigns launches seasonal moments Execute all promotional setups QA post-launch validation Including discounting bundles gifts with purchase exclusives Monitor cross-channel performance trends identify opportunities to improve funnel efficiency Cross-Functional Leadership Work closely with Head of Growth traffic quality landing page strategy funnel performance Collaborate with Retention align PDPs bundles on-site messaging email SMS subscription strategies Serve as the internal owner all e-commerce performance reporting insights Key KPIs Success Metrics Conversion rate sitewide PDP-level Revenue per session AOV Funnel drop-off rates checkout performance Promotional performancelaunch readiness Site uptime accuracy execution quality Qualifications 5–8+ years hands-on e-commerce experience deep Shopify or Shopify Plus expertise Experience managing high-volume DTC brands fast execution cycles Familiarity Amazon Seller Central TikTok Shop preferred Proven track record owning CRO strategy delivering measurable conversion improvements Strong analytical skillset fluency GA4 Shopify analytics Triple Whale user behavior tools Detail-oriented excellent organizational communication skills Experience working fast-paced product-driven environment Self-starter comfortable operating independently founder-led high-growth environment Strong judgment attention detail operational rigor What This Role Is Not Passive strategy role Agency-dependent Limited reporting coordination This role operator who owns outcomes moves quickly materially improves site perforance through execution discipline Why Join Bask & Lather Co Be part passionate fast-paced team changing narrative around scalp care Play pivotal role high-growth impact brand national reach Directly support strategic initiatives help shape scalable infrastructure Competitive salary collaborative culture room grow business Benefits Medical Insurance Paid Time Off 401K Plum Benefits Discounts Career growth opportunities within rapidly expanding company Bask & Lather Co proud be Equal Opportunity Employer Comply applicable federal state local employment laws committed providing workplace free discrimination harassment Employment decisions made without regard race color religion sex sexual orientation gender identity expression national origin age disability veteran status any characteristic protected law Provide reasonable accommodations qualified applicants disabilities sincerely held religious beliefs
Job description
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