Product Marketing Manager - Green Bay
3 days ago
Job description
JOB REQUIREMENTS:
At KI, we believe knowing our customers helps us serve
them better. We listen. We observe. We understand that each customer has
unique needs. So, we pride ourselves on helping our customers make smart
furniture decisions by offering expert advice, design options and
personalized solutions.
Since 1941, we\'ve positioned KI as the furniture
company that best understands the furniture industry and is committed to
providing customers with the smart solutions. By targeting specific
markets with solutions for business furniture, university furniture,
educational furniture, healthcare furniture and government furniture, we
can quickly respond to our customers\' unique needs - including the
choice to procure furniture according to what fits their ordering and
fulfillment process. That\'s why we say we offer far more than
furniture. We\'re Furnishing Knowledge. We\'re looking for a Product
Manager who owns outcomes, not just activities-someone who is curious,
proactive, and motivated to turn insight into progress. This role sits
at the intersection of product strategy, market intelligence, and
execution. You\'ll own product categories end-to-end, from identifying
opportunities to guiding development, launch, lifecycle decisions, and
growth. This position will work from KI\'s Corporate Office in Green
Bay, WI. In this role, you will serve as the voice of the market and the
champion for your product categories, guiding both new and existing
offerings to success. You\'ll collaborate across Design, Development,
Manufacturing, Sales, and Marketing to ensure our products solve real
customer needs, stand out in the marketplace, and fuel longterm business
growth. What You\'ll Do Own product category success by leading
strategy, development, and gotomarket execution for both new products
and existing lines. Research and analyze the market through competitive
analysis, customer and dealer feedback, sales insights, client meetings,
and category gap assessments. Translate insights into action by
partnering with Design, Development, and Manufacturing teams to define
differentiated product features, benefits, and innovations. Develop
compelling gotomarket strategies, including product positioning,
pricing, messaging, and launch plans for new products and line
extensions. Enable and support the sales team by delivering product
training and creating effective sales tools that clearly communicate
value propositions. Provide competitive intelligence that strengthens
sales conversations and marketing campaigns. Manage product lifecycles,
identifying growth opportunities, optimizing assortments, and making
recommendations on legacy product improvements or discontinuation. Lead
value analysis and engineering efforts to enhance existing products
while balancing cost, performance, and customer value. What You Need to
Succeed Bachelor\'s degree in Business, Marketing,\... For full info
follow application link. KI is an Equal Opportunity Employer. \*\*\*\*\
APPLICATION INSTRUCTIONS:
Apply Online:
Qualified females, minorities, and special disabled veterans and other
veterans are encouraged to apply.
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