- BA/BS required; MBA preferred
- 15+ years of relevant marketing/management/strategic experience
- Experience driving B2C and B2B acquisition and retention strategy
- Experience working with UHNW consumers, financial advisors, or financial services is a plus
- Leadership: collaborate enterprise-wide and lead development of marketing communications campaigns and programs (segmentation, strategy articulation, opportunity sizing, budgets, etc.) that drive customer awareness, engagement, and growth
- Partnership and influence: establish and facilitate effective cross-functional relationships at all levels across the business in a highly collaborative environment
- Deep expertise in: segmentation and design target development; digital experience; business and marketing strategy focused on customer targeting; product launches
- Analytical: understand, analyze, and articulate data about the customer base and behaviors to develop hypothesis, strategies, and solutions
- Innovative: seek out, understand, and apply new approaches and technology to bring sophistication to marketing strategies
- Storytelling: present complex information effectively across the enterprise; create messaging that resonates across both consumer and business audiences
- Intellectual curiosity: learn new skills and capabilities, committed to helping support Fidelity Charitable s transformation to a better way of working
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Vice President, Segment Marketing - Durham, United States - Fidelity TalentSource LLC
Description
Job Description:
VP Segment Marketing, Fidelity Charitable
The Role
As the Vice President of Segment Marketing, you are highly motivated and strategic with a hands-on approach. You blend both business and functional marketing expertise with the ability to effectively partner, collaborate, and influence across Fidelity Charitable and Fidelity.
You will lead a team that drives the strategies focused on educating, acquiring, and growing primary audiences of Fidelity Charitable including donors, financial advisors and corporations. With an eye on future innovation and growth, you will also be responsible for launching new philanthropic products and broadening the philanthropic messaging as Fidelity Charitable and Fidelity seek to further the impact of philanthropy.
The Expertise and Skills You Bring
The Team
Fidelity Charitable is an independent public charity that has helped donors support more than 400,000 nonprofit organizations with more than $84 billion in grants.
This role leads the Segment Marketing Team. This team is responsible for creating and implementing strategic content and marketing initiatives to educate and raise awareness of Fidelity Charitable as well as additional innovative philanthropy solutions. Target markets include donors, financial advisors, and corporations.
Certifications:Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients money.
Join Us
At Fidelity, you ll find endless opportunities to build a meaningful career that positively impacts peoples lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees Choice Award , we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don t need a finance background to succeed at Fidelitywe offer a range of opportunities for learning so you can build the career you ve always imagined.
Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document , and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at .
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to .
