- Bachelor's degree in Business, Marketing, or related field or equivalent related work experience required. MBA desired.
- Minimum of five years' experience in a consumer products organization; confectionery industry experience a plus.
- Proven track record of successful brand leadership and demonstrated ability to successfully achieve goals and objectives in an entrepreneurial and aggressive growth-oriented company necessary.
- Ability to effectively perform in a matrix organization.
- Excellent communication,presentation, project management, and interpersonal skills.
- Strategic Leadership: Lead a team of cross-functional partners in the development and execution of brand strategies and annual plans into an actionable Go to Market approach. This role is responsible for both short-term and long-term business planning.
- P&L Management: Own Profit and Loss responsibility for portfolio, managing both topline and bottom-line, A&P spending, and market share objectives.
- Innovation: Define the innovation roadmap for our Everyday Candy Portfolio. Lead cross-functional efforts, in close partnership with product development to develop and commercialize initiatives.
- Business Analysis: Leverage data and analytics to inform strategic decisions and responsibility for forecast accuracy of ongoing demand to ensure strong in-market execution.
- Consumer Research & Insight: Build custom quantitative and qualitative research to answer key strategic business questions then convert and develop results into inspiring and actionable insights.
- Brand Equity Building: Partner with Consumer Engagement team and external agencies to develop brand positioning, compelling agency briefs, media strategy, and total brand communications with consideration of a multi-funnel, omni-channel approach. Manage agencies and vendors to execute marketing tactics, evaluate results, and drive continuous optimization.
- Sales Partnership: Collaborate closely with the Sales team to optimize selling strategies and provide support in building holistic account-level growth plans.
- Hold yourself and others accountable for driving results.
- Collaborate effectively with others to drive outcomes.
- Be a thought leader; exhibit curiosity and reinforce open mindedness through "Yes And" vs. "Can't Because" approach to input/new ideas.
- Be a catalyst for change. Set the vision for change to unlock growth within your teams and with internal and external partners.
- Ability to consistentlybring out the best in others.
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Brand Manager - United, United States - Just Born
2 weeks ago
Description
Brand ManagerSweetenJust Born's next 100 years as Brand Manager, Everyday Candy. Play apivotal role in growing our Everyday Candy Portfolio with responsibility fordeveloping and executing the Everyday Candy Portfoliostrategy and annual operating plans as well as the career development of directreports. This is a hybrid position based in Bethlehem, Pennsylvania.
Qualifications for this position are:
At Just Born QualityConfections, we pledge to create a workplace where associates feel inspired tobring their whole selves to work.
We are committed toacting boldly with integrity, authenticity, and humility to listen, learn andgrow. Part of this commitment includescreating an equitable environment for all associates and advocating for thosewhose voices are historically and chronically marginalized.
Our purpose is to bringsweetness to people's lives and can only be fully realized by pledging to valueall people, all races, all cultures, all religions, all love, all genders andall abilities, because Together We Are Better.
ARGs (Associate ResourceGroups) at Just Born:
Fresh PEEPS of Bethlehem | HOLA PEEPS | PEEPS ofColor | PEEP Our Abilities | PEEPS Pride | Women SOURCE | Veteran PEEPS
Just Born, Inc., founded in 1923, is the eleventh largest confectionery company in the U.S.* We are family-owned, employing over 500 associates and partnering with a wide variety of other leading companies as we pursue our growth plans. Headquartered in Pennsylvania's Lehigh Valley, we make everyone's favorite candies, including iconic brands MIKE AND IKE, HOT TAMALES, GOLDENBERG'S PEANUT CHEWS and the world famous PEEPS. We invite you to join us as we work to accomplish Our Purpose: Bringing Sweetness to People's Lives
*Source: Circana - Reflects total candy (seasonal + non-seasonal products), Total U.S. MULO + Convenience, Latest 52 weeks ending 12/31/2023
We are an equal opportunity employer and operate under the principle that everyone can have equal access to employment opportunities based on merit.
LOCATION: Bethlehem, PA
