Vice President Marketing - New York - Bria AI

Description

Bria builds production-grade visual foundation models for companies that need deterministic control, legal clarity, and full ownership of how AI runs inside their products and infrastructure.

Bria is designed for production environments where determinism, governance, and deployment choice are non-negotiable. The models are built on licensed data, attribution, programmable aesthetics, and enterprise-grade controls, enabling customers to deploy visual AI across cloud, VPC, and on-prem environments.

Bria is backed by leading venture capital firms and strategic investors, and is on a clear path to defining and leading its category in enterprise-grade visual AI

Global leaders like Publicis, WPP, P & G, Universal Music, and Getty Images already trust Bria to power their next generation of AI-driven creative, marketing, and content solutions. We are scaling fast and building a movement around AI that pays back, a new economy where developers, enterprises, and creators thrive together.

The team is highly professional, execution-oriented, and collaborative, with a strong culture of ownership and high standards, while still being pragmatic, direct, and enjoyable to work with.

About the role

Bria is hiring a Vice President of Marketing to lead marketing as a strategic, revenue-aligned operating system, not as a collection of campaigns.

This role is designed for a marketing executive who has built brand-led growth engines, understands how categories are created, and knows how to translate deep technical differentiation into commercial impact. The VP Marketing will be a core member of the leadership team and will report to the President & Chief Business Officer, working closely with BizDev, Product, and Sales.

Marketing at Bria is explicitly structured as:

• Brand and category
• Demand generation
• Product marketing
• Strategy and operations as the foundation

The VP Marketing will step into a clear mandate, defined budget, and an established strategic blueprint, and will be responsible for scaling the system with rigor and focus.

What you will do

Brand and category leadership

• Own Bria's category narrative and brand positioning, establishing the company as the reference standard for controllable, deployable, enterprise-grade visual AI.
• Design and execute category-building programs including PR, analyst relations, executive thought leadership, and ecosystem positioning.
• Ensure consistent reinforcement of Bria's message hierarchy across all channels and assets.
• Build brand equity that compounds and materially accelerates sales cycles.

Demand generation

• Build and operate a focused portfolio of demand engines across partners, field marketing, warm demand, organic, and ecosystem-led motions.
• Generate a predictable flow of qualified opportunities aligned with sales priorities and target ICPs.
• Reduce dependency on founder-led sales by institutionalizing demand generation.
• Own pipeline contribution, efficiency metrics, and visibility into ROI by engine.

Product marketing (PMM)

• Support messaging, positioning, website conversion, sales enablement, and proof assets.
• Increase conversion rates, win rates, and deal velocity through clarity and risk reduction.
• Support expansion and product-led or low-touch motions where applicable.

Strategy and operations

• Run marketing as a predictable, measurable operating system.
• Own planning, prioritization, and execution cadence across the marketing org.
• Manage an annual marketing budget with clear ROI accountability.
• Define dashboards, KPIs, and reporting tied directly to pipeline and revenue outcomes.
• Build and scale the marketing organization (team of ~5) as the company grows.

What success looks like

• Bria is clearly recognized as a category leader in enterprise-grade visual AI.
• Brand equity meaningfully accelerates pipeline generation and deal velocity.
• Demand generation delivers consistent, high-quality opportunities.
• Product marketing reduces friction and increases confidence throughout the buying journey.
• Marketing operates as a disciplined system with clear governance and accountability.

Requirements

Experience

• 8–12+ years of B2B marketing experience in technology companies.
• 5+ years in a senior leadership role (VP Marketing, Head of Marketing, or CMO).
• Proven experience building and scaling a marketing organization of 5+ team members.
• Demonstrated ownership of an annual marketing budget.
• Track record of contributing materially to pipeline and revenue targets.

Domain and GTM expertise

• Strong background in SaaS, software infrastructure, developer tools, cloud, open-source, or platform businesses.
• Hands-on experience with B2B, PLG, and PLS motions.
• Experience marketing to enterprise buyers, technical decision makers, and product companies.

Brand and category leadership

• 5+ years leading brand strategy, positioning, and narrative development.
• Demonstrated experience in category creation or category leadership, including PR, analyst relations, and executive thought leadership.
• Track record of building brand equity that measurably impacts pipeline, deal velocity, or win rates.

Demand generation experience

• 4+ years owning demand generation in B2B environments.
• Hands-on experience building and operating multiple demand engines (partners, field marketing, warm demand, organic, ecosystem).
• Proven ability to generate predictable, qualified pipeline and reduce dependency on founder-led or opportunistic sales.
• Experience managing demand efficiency metrics (SQLs, CAC, payback, pipeline contribution).

Product marketing (PMM)

• 4+ years of product marketing experience in B2B technology companies.
• Ownership of messaging, positioning, sales enablement, and proof assets.
• Demonstrated impact on conversion rates, win rates, and pipeline velocity.
• Experience translating complex technical products into clear, credible commercial value.
• Support PLG and PLS motions

Leadership and operating skills

• Strong strategic thinking combined with execution discipline.
• Comfortable operating hands-on in a growth-stage environment.
• Experience working in a multicultural environment.